Alex Ossola

On today's show, artificial intelligence is reshaping the advertising industry.

At the same time, AI companies themselves are getting into the advertising game, too.

We get into the visible and subtle ways AI is changing commercials and what it means now that AI companies themselves are getting in on the action.

I sat down with WSJ journalists Katie Dayton and Suzanne Vernizza, who cover advertising all year round, about what this year's game has in store and how the industry is changing.

It's Super Bowl Sunday, which means it's the advertising industry's, well, Super Bowl.

This year, 30 seconds of Super Bowl ad time costs more than $8 million for many companies.

Katie, Suzanne, thanks for being here.

And that's just for the time.

Have you seen any of the ads ahead of this year's Super Bowl?

They can spend tens of millions more on making the ads themselves.

And what are some of the big takeaways?

So increasingly, companies are turning to artificial intelligence to cut the cost of making an ad.

Katie, let's start with you.

At the same time, AI companies themselves are getting into the advertising game, too.

I sat down with WSJ journalists Katie Dayton and Suzanne Vernizza, who cover advertising all year round, about what this year's game has in store and how the industry is changing.

Katie, Suzanne, thanks for being here.

Have you seen any of the ads ahead of this year's Super Bowl?

And what are some of the big takeaways?

Katie, let's start with you.

So it sounds like some things are definitely going to be the same this year.