Alex Ossola

But over the past year, at least, it seems like something's been shifting, right?

The amount of AI in advertising seems like it's really having its momentum.

So, Suzanne, I want to ask you a little bit about how AI companies themselves are getting in the Super Bowl this year.

So it sounds like some things are definitely going to be the same this year.

But over the past year, at least, it seems like something's been shifting, right?

The amount of AI in advertising seems like it's really having its moment.

So, Suzanne, I want to ask you a little bit about how AI companies themselves are getting in the Super Bowl this year.

And for these AI companies, are they using AI to make their ads?

And for these AI companies, are they using AI to make their ads?

Katie, why are companies turning to AI to make ads in the first place?

Katie, why are companies turning to AI to make ads in the first place?

But even companies that I think of that spend a lot of money on advertising, like Coca-Cola, they're doing this.

And Katie, I'm wondering, is this actually effective to make an ad with AI?

But even companies that I think of that spend a lot of money on advertising, like Coca-Cola, they're doing this.

And Katie, I'm wondering, is this actually effective to make an ad with AI?

Coming up, it's not just the visuals.

AI is making its way into the entire process of creating an ad.

We get into it after the break.

Coming up, it's not just the visuals.

AI is making its way into the entire process of creating an ad.