Alex Ossola

We get into it after the break.

Companies are playing up their use of AI right now, and they're making it very obvious.

Companies are playing up their use of AI right now, and they're making it very obvious.

But is there anything that says they have to indicate that something was made by AI?

But is there anything that says they have to indicate that something was made by AI?

Besides making the actual visuals with AI, how else is AI making its way into the process of creating an advertisement?

besides making the actual visuals with AI, how else is AI making its way into the process of creating an advertisement?

Yeah.

Do you have a sense of what it will mean to work in advertising in a world of AI?

Yeah.

Do you have a sense of what it will mean to work in advertising in a world of AI?

Jumping a little bit from our future predictions to the present, specifically today, Super Bowl Sunday, what are you both going to be watching for?

Jumping a little bit from our future predictions to the present, specifically today, Super Bowl Sunday, what are you both going to be watching for?

What do you think is going to be an ad that people are going to be talking about?

What do you think is going to be an ad that people are going to be talking about?

Wall Street Journal reporters Katie Dayton and Suzanne Vernice, thank you both so much.

Wall Street Journal reporters Katie Dayton and Suzanne Bernice, thank you both so much.

Thanks for having us.

Thank you.

Thanks for having us.