Alex Quilici

Why would I jump out now?

And so it's a bit of a sunk cost fallacy people have, right?

Because this is kind of the opposite, which is this isn't going anywhere.

It's never going to go anywhere in the future.

You can't make that conclusion.

You have to look at where it is now and say, what's going on?

What's the evidence this is going to succeed or fail?

Well, and the interesting thing is there's mostly crowdsourced individuals and individuals are patient, right?

You know, if you put 50,000 in or 100,000 in, you're fine with taking your time to see that turn into something big.

If it can turn into a million over seven, eight, ten years, you're happy.

We do have some institutions and they, of course, always look for ways to kind of get out or trade.

But, you know, they know that this is growing now.

So some of them are sitting there going, OK, well, this isn't bad.

We stuck around and didn't try to force something.

So the one I love, I love debt.

So we took some debt a couple of years ago in order to accelerate growth.

We said, we're going to burn some money for a little bit.

We have a very specific plan.

We're going to build this B2B thing.

We took some debt.