Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Alex Quilici

๐Ÿ‘ค Speaker
255 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

Here's where those calls are coming from.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

And here's how we get rid of them.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

Same with the carrier.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

So if there's a wholesale carrier, we can look at what's coming from their network and show them here's the illegal activity that's hitting our pool of consumers.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

So in our case, the B2C business is the critical enabler that allows us to have a differentiated B2B solution.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

So B2C customers, we have actually had 10 million people sign up for email.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

And so a significant number of them are active every month as free users, plus the paid users.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

So that's the size of the network.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

It's literally hundreds and hundreds of millions of phone calls coming into us.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

It's in that ballpark.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

It's grown a little bit.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

We actually focused on increasing ARPU rather than trying to grow that base to get more money from the pool as opposed to make the pool bigger.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

That was the right thing to do, I think, during COVID times.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

But the data we've collected is fantastic because the free business keeps growing.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

We keep getting more and more people in there and eventually they convert.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

Yeah.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

So one of the things we did is we have a product called E-mail Plus, which is our privacy protection offering.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

What we did to that offering is we added something where we can guarantee you won't get robocalls.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

100%, no robocalls are going to get through.

SaaS Interviews with CEOs, Startups, Founders
How he Broke $10m ARR moving from 65k B2C Customers to 20 B2B Enterprises

That's something that consumers found worthwhile, and that enabled us to move from a $4.99 ARPU for that particular product up to where it looks like it's $5.99, $6.99, even with discounting and with annual plans.