Alex Quilici
๐ค SpeakerAppearances Over Time
Podcast Appearances
Here's where those calls are coming from.
And here's how we get rid of them.
Same with the carrier.
So if there's a wholesale carrier, we can look at what's coming from their network and show them here's the illegal activity that's hitting our pool of consumers.
So in our case, the B2C business is the critical enabler that allows us to have a differentiated B2B solution.
So B2C customers, we have actually had 10 million people sign up for email.
And so a significant number of them are active every month as free users, plus the paid users.
So that's the size of the network.
It's literally hundreds and hundreds of millions of phone calls coming into us.
It's in that ballpark.
It's grown a little bit.
We actually focused on increasing ARPU rather than trying to grow that base to get more money from the pool as opposed to make the pool bigger.
That was the right thing to do, I think, during COVID times.
But the data we've collected is fantastic because the free business keeps growing.
We keep getting more and more people in there and eventually they convert.
Yeah.
So one of the things we did is we have a product called E-mail Plus, which is our privacy protection offering.
What we did to that offering is we added something where we can guarantee you won't get robocalls.
100%, no robocalls are going to get through.
That's something that consumers found worthwhile, and that enabled us to move from a $4.99 ARPU for that particular product up to where it looks like it's $5.99, $6.99, even with discounting and with annual plans.