Alex Quilici

And so it was creating a better value proposition.

It was one thing to, we'll block most of them.

We'll give you some customization.

It's another thing to say, nope, we guarantee it.

We're going to block every single robocall.

There's no way a robocall is going to get through.

And when we were able to deliver on that promise, we're seeing that churn goes down and we can charge more.

No, we're in the 20-ish range, I think, somewhere in that ballpark.

It's something that started with one paying customer two years ago.

And so that's pretty good to get that kind of growth.

And I think we're going to see a double or more in the next year, just at the pace.

Yep.

I'd say 80-20 is a rough approximation of where we've gotten to somewhere in that ballpark.

I think if you look out two years, it's going to be the other way around.

And we can see it for three years, it's going to move to, well, probably 40% B2C, 60% B2B and go from there.

So consumers growing steadily, but slowly B2B is doubling every year or more.

So we have 30 full-time employees, but the really interesting story is that during COVID, we were able to take advantage of remote work, which enabled us to hire people all over the world, including as contractors.

So the total team size is approaching 70.

But a lot of that are people who work on a contract basis.

And we found that's a really efficient way for us to get development done, get certain kinds of marketing done, do customer support.