Alex Roy

Maybe save Tesla.

Tesla has what I call a narrative command.

So they ignored the language everyone else was using and defined their own words.

So autopilot, full self-driving.

Because these terms are sufficiently vague that they allow audiences to project upon them what they believe to be true.

As a result, words like self-driving and autonomy can mean a car that's just driver assistance.

It can also mean a car that's driverless.

And so the words are so vague, and the industry has done such a terrible job being consistent and clear with its language that it's really up to consumers to figure it out.

And as a result, consumers have brought their biases to the technology, and it's become politicized before it's even fully deployed.

Fully agree.

I'm Alex Roy, 144 on almost every platform.

Hit me up on X, Substack.

I'm easy to find.

My racing number from back in the day.

Awesome.