Alex Smereczniak
👤 SpeakerAppearances Over Time
Podcast Appearances
So you have to go get that first, build all that out.
And same thing, the brands don't want to be listed or participating in the marketplace if we don't have good leads.
It is like all AI.
So we have 4,000 brands on the platform, 4,000 franchise brands.
We scraped 26,000 what are called FDDs, Franchise Disclosure Documents.
It's like a SIM.
Yeah, I know what it is.
So you've got audited financials, all this stuff.
So we indexed every word, every number.
Yes.
There's useful information.
So we pulled 26,000 of those.
We have trend data across the 4,000 brands over multiple years.
You can see stores opening, closing, which is a good indicator of the health of the system.
Then we're also pulling in census data, Bureau of Labor Statistics data, all these data points.
We have this massive data set now.
So then when John comes through,
We're asking you, what's your risk tolerance?
What's your financial readiness?
What are you good at?