Alex Suma

Live last year, it was around, I want to say, like 3,700, something like that.

Oh, how many of those were founders?

But maybe like 1,500, something like that.

Yeah, yeah, yeah, sure.

So what did we spend all in?

I mean, overall, I would say it was probably about $2 million, something like that.

What's the most expensive thing?

The most expensive thing, I mean, obviously, apart from our own overheads from the team, I think it's just like production, right?

So we're spending...

between 500K to a million on production.

So it's certainly less than a million.

What does that mean?

Yeah, it's stage design.

It's building out the conference.

So we hire out a venue and it's effectively an empty shell.

And then three days before the event, that venue is empty.

And then when the event opens and literally people are working like 24 hours a day, you're building the stands, you're building the stages.

And as the door opens, they might be still turning a few screws and finishing bits off here and there.

But literally within three days, the whole thing, the whole sort of like SaaS.festival is built, right?

And we use one company, which then uses a number of different suppliers to kind of help pull that all together.