Alex Wagner

And there's been a lot of reporting on this, how they're trying to capture some of the authenticity and roughness of like the sort of podcast universe.

And CNN is trying to emulate the style of a podcast using Jake Tapper.

And I know Fox News has a sort of similar model with Will Kane.

What do you think?

When you saw that, what did you think of it?

I know.

That's why they're lemon heads.

I'm going to just take it one step further.

Well, MS now is putting Runaway Country and Pod Save America and Crooked Media on MSNBC, which is another way to sort of retrofit it.

But if you're talking about authenticity, you can't retrofit authenticity.

It has to naturally spring forth from both the person and the place.

Like you naturally authentically have come to the position that you're at and you speak the way that you do and you are who you are, not because someone was like,

Don, let's try it in your living room.

And why don't you wear these glasses with this picture in the background?

You just are doing you.

And that's what works.

And I mean, the other piece of it is the tech part, which is it's going to be really hard to convince a 25-year-old to get a cable subscription.

There's just a fundamental fucking reality about who's consuming podcasts

and what they'll pay for and what they won't and what they culturally and socially normally go or gravitate towards and linear cable and broadcast in general.

I'm not saying this is a good thing for the news industry because I do think there's some utility to having newsrooms and authentic anchors with lots of experience, but the trend lines are not in that direction.