Alexandra Mertz

You know, LTK is the single largest creator commerce platform.

We have 30% of Gen Z and millennial women in the US using the platform.

They're spending every 60 seconds.

Let's see.

I think 60 people shopping every second.

They're buying $11,000 worth of product every single minute.

That's $6 billion a year.

That's the equivalent of an Arras tour every single quarter.

There is a lot of demand here, and that's only growing by a billion since 2024.

You're seeing that consumers are rotating their trust directly into creators.

That creator trust is up over 20% year over year.

And brands want to have more opportunity to reach their customer on the platform where they are today.

So just this week, we've had brands like you mentioned, whether it's Nike, Target, in the beauty category, Ulta, Sephora,

Tarte on the, you know, sport and athletic.

It's Aloe, it's Nike, it's Adidas, huge global brands launching their presence on the LTK social app to be able to meet creators and their audiences in a high trust environment that's so unique right now.

so this is a whole new experience this doesn't exist anywhere else what we've done is we've launched a platform where these brands can come in and see all the content that's being written about them on the ltk platform so that's been about seven million pieces of original content just on the ltk platform alone from these creators year over year so for example nike would come in they see all the content written about them they can curate for their audience their favorite creators and the best content talking about the products that they love so if i'm a nike fan

not only can i go through my favorite creators to find that product but i can just search nike follow nike and see the things that they are curating so brands are not creating the content on ltk it's still creator driven but they are able to curate it which is giving their audience really another path to discovery on the ltk app we found that one in five searches has a brand name so people might be looking for like nike running shoes

Maybe they're looking for, you know, Abercrombie denim.

They're looking for a Christmas tree from Target.

We see that happening one in five times.