Alexandra Mertz

And so this gives our brands the opportunity to have a little bit more influence over the curation of what that customer ultimately sees.

By following that brand, it takes a little further because what's unique on LTK is when you follow someone, it actually means something.

Our following feed means that you get to choose that content that shows up, and they want to meet their customers every day.

That's a really important part of building community.

It's something that is unique to LTK, given the age of AI and algorithms.

They are.

We're seeing that they're spending average order values up 7% year over year on LTK.

They're spending almost a billion more this year than they did last year.

The biggest shift on the consumer side is that they are expecting for out of stock products.

We saw search for gifting go up over 300% in September.

More than half of those in our consumer study said they expect for creators to help them source alternative products.

This is a huge shift because last year it was all about price.

This year it's all about in stock.

We're excited to help our brands navigate this through our all-new, all-in-one creator platform that's completely free for brands that we've just launched, where they're paying for success, not access.

It's bringing it all together for them this year.