Alexi Horowitz-Ghazi

Alex Goldmark, my grandboss, is our executive producer.

Also, we first learned about Fisher Nash through their Substack in a post about the economics of book buying.

The Substack is excellent.

It's a behind-the-scenes diary of the world of books, appropriately titled Fisher the Bookseller.

We'll link to it in our show notes.

I'm Alexi Horowitz-Ghazi.

This is NPR.

Thanks for listening.

This is Planet Money from NPR.

Yes.

I learned a lot about Scratch and Sniff.

It's usually like, you know, pickles or roses or, you know, food, but it was money.

So I called a bunch of my suppliers and I said, can you do scratch and sniff with money scent?

And I have a domestic printer who has done a lot of these.

They do kids' books.

And they kind of walked me through it, and they were like, there's this one guy, and he's like the smeller.

And he tells you if it smells like what you're intending.

Exactly.

Well, I've decided where it's going to print.

And, you know, in the next few months, if we need to pivot, we can pivot.