Alfonso De La Nuez

I mean, I'll give you the basic, the numbers in terms of run rate and for the year.

I mean, we're looking at clearly surpassing the $80 million run rate because we grew, when we spoke to you, we were growing at almost like, I would say 45%, 40 to 45.

We're now growing at 55.

Correct.

Yeah.

correct yes we are um to be honest with you experience insights management is is a little bit of a visionary uh way of positioning ourselves in a market where right now there's a bunch of companies specializing in ux and a bunch of companies specializing in cx and then there is other companies that are talking about experience management

such as the case of Qualtrics.

There's Momentive, which is the new SurveyMonkey, also providing feedback.

There's a lot of survey tools out there.

And then there is others like UserZoom, which focuses on the product experience.

And user research and user experience research usually takes place in the pre-production stages.

Nathan, which is where you're kind of in the discovery stage when you're designing and you're prototyping and solutioning, as we like to call it.

And then you need some validation and some testing across all these stages of the lifecycle of the product development, product design and development lifecycle.

You want to be in touch with those users before they become customers.

Now, once you become customers, there are multiple ways to measure and track experience.

uh and so we come in with uh specific methodologies and metrics uh that provide more much more than just a survey you know much more than just a feedback mechanism but you know you can also do qualitative research you do one-on-one interviews you can do unmoderated sessions where you ask them to complete certain tasks not just questions but tasks and we record everything they do so we combine kind of attitudinal and opinions

with behavior data and video.

Our customers use the product as a self-service.

So you don't actually need to ask us for anything.

We just give you the login and password.