Alfonso De La Nuez

And you as a company, you have probably multiple products or properties, digital properties.

You can test your properties or you can test any URL, competitors or any other website that is accessible through a web browser.

No.

In fact, Pendo, funny enough, this very morning we were discussing this, Pendo is a great ally or partner because they're very much specialized in product analytics.

They do provide feedback, but it's a very simple feedback.

Do you like it or not?

But their core business is analytics, product analytics.

That's more specialized in the what's going on.

We use Pendo, by the way.

Our product team uses Pendo and uses UserZoom and a bunch of other tools.

But that's more analytics and what's happening.

the visits, the monthly active users, like activities that we call cold data.

It is very important, but that's different than user research, which is when you actually engage in a conversation and you ask people to complete certain tasks and you record everything they're doing.

So we're not just saying what, we actually focus a lot more on the why and the how they do what they do.

Yeah.

So very, very compliment.

Very much.

It's happening.

Nathan is happening.

Look, tell me about it.