Alfonso De La Nuez

you know, you see the qualitative and you see customers, I talk to customers all the time that think that qualitative and quantitative, they need to be paired up and they don't look at customer experience and user experiences, two different, completely different categories.

They actually like to see it as an experience category, right?

You see Qualtrics, which is one of the leaders, if not the leading company is doing, you know, brand research and market research and

And they're also doing product and design research as well.

We offer a whole lot of UX tools, UX solutions for user testing and user experience research.

But we also offer surveys for more marketers and e-commerce and quantitative analysis.

So I think what we're seeing is that over time, we're going to see convergence.

We're going to see that you're not going to have separate teams working on separate things.

but everything is going to be about the experience that end users have.

You know, the press release this morning actually didn't say, you know, they didn't specify the terms of the deal, which kind of leads me to believe that it was a fairly small deal.

I don't know, maybe one, but so don't quote me on that.

But, you know, clearly under 100 million, right?

Based on what I knew and the fact that Hotjar was much more focused on SMB, you know, I think they probably were somewhere in the 10 to 20 million is my guess.

Were you looking at the deal at all?

No, because Hotjar, again, is analytics.

Hotjar would be the basic tool that you need to understand what's happening with your website.

So you have Google Analytics, you have Pendo, you have Hotjar doing some things and some behavior with heatmaps as well.

So they wanted to kind of take it to the so-called advanced analytics, just a little bit more.

But they're not really in the user research space the way we are positioned.

Again, you're not having direct conversations with users.