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Alfonso De La Nuez

๐Ÿ‘ค Speaker
432 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

We need to do both, by the way.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

Yes, but it's what it takes to scale.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

We want to go public next year, by the way.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

So that's our target, right?

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

And if you want to go public, you need to show that you're able to grow in both expansion dollars as well as new bookings or new logos.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

So what we have as a strategy right now, go-to-market strategy, that up until now, we've been focusing quite a bit on really expanding our current accounts.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

I mean, we're seeing some

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

Our NRR, for instance, I think last time we spoke was 120.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

We're looking at 125 right now.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

So we're doing even better in that sense.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

But we also want to see more companies come in kind of in the starting point or the low end, 12,000 or below per year to come in and start working, maybe doing some basic testing and then upgrade them in the future as kind of a land and expand strategy.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

So we want to see we want to see both of those growing, you know, like right away today.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

Well, so it's a different go-to-market strategy, right?

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

And so what we did is we have the pricing models, and then we have the different products.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

In our case, we actually have even different products.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

So if you go to our site, you'll see there's a users in Go.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

which is the former Validately that we acquired two years ago.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

This was a very simplified, kind of like a light version of our enterprise solution.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

And it's cheaper, it's more affordable, it's easier to use, and it's less feature-rich.

SaaS Interviews with CEOs, Startups, Founders
Look Back: UserZoom Eye's 2022 IPO, $100m Run Rate in User Experience Management Space

All those things are there.