Alice Bentinck

And so the nuggets that we're looking for are not companies, they're people.

Well, I mean, the thing I would say is that one of the reasons we don't ask people about their ideas when we are talking to them is that often they will have many ideas and often a lot of them aren't very good.

Because if you're a first time founder, you may not actually know what are the pieces that constitute a good idea.

You know, learning how to come up with an idea is actually, it's a process.

It's something you can get good at.

And I suppose that's why we really focus on people's behaviours is that's the bit that won't change.

Ideas do change.

Ideas totally change.

But people, their behaviours and their preferences don't really change significantly.

They can be nudged over time, but they don't change significantly.

So, yeah, I would say we take the sort of...

What has now become commonplace is focusing on the team.

We take that one step further where it's focusing on the individual.

And that's because we found so many great individuals who don't know who to co-found with, don't know who to work with, and are still kind of searching for the right idea to really throw their time behind.

And so I suppose one of the things that we're very well known for is our ability to help co-founders find each other and actually build that CEO, CTO co-founding team.

And so, yeah, I've been doing that for 10 years and I love it.

I just love it.

Sounds great to me.

Sure.

So I'm Alice Bentink and for the last 10 years I've been building and running Entrepreneurs First.