Alice Bentinck

Do you have the same intentions, the same ambitions and getting people to have those conversations up front?

And then also, most importantly, giving them an easy way to get out of a relationship that isn't working.

Because typically what you see is somebody finds their co-founder of convenience and then they work together for, say, three, six months.

They know it's not working, but it's too painful to leave.

Then they've built something and they have this horrible, messy breakup and who gets to keep what and what happens to the IP?

And one of the big reasons why EF works is we make the opportunity cost of getting out of the wrong relationship super, super low.

So you're in the wrong relationship.

We'll help you identify that.

We'll help you break up with your co-founder.

And then there's another co-founder literally in the same office as you for you to test the very next day.

They also have someone else to test the very next day.

We don't see ourselves as an incubator or accelerator.

We call ourselves a talent investor.

This is why, you know, why do early stage companies fail?

It's often co-founder breakups.

You know, if you have a great co-founding team, it doesn't matter if the idea sucks because you will iterate to the point where you get to a good idea.

Yeah, we think about breakups in days, not months or weeks.

As in, how can you, within 48 hours, make a call on whether somebody is the right co-founder for you?

It's amazing how people do have intuition, but they suppress that intuition because they think, you know, they've watched HBO's Silicon Valley or the social network because they think they have a view of what a co-founder should be like.

But the number one thing we get people to focus on is productivity.