Alice Levine

So I suppose one thing is...

trying to filter out moments that you think may or may not be humiliating.

But another thing is, like you say, it's a patchwork.

It's a patchwork of people and you're filming all day, every day.

I mean, that's the part that I kind of forget now.

You've got so much material.

Yeah.

You could say there's a transparency to having the stream.

You know, the receipts are there.

So we should talk about the innovation in the format that was Celebrity Big Brother.

In 2007, you were executive producer.

How was the casting for that decided?

You know, there was an incredible mix of people, iconic mix of people from a variety of backgrounds.

How are you creating that mood board of people?

Mind-blowing.

How accurate was what people saw on TV compared to what was happening in the house?

And I guess behind the scenes as well with the levers that you're pulling as producers.

I mean, I've been in and around the show myself.

It really is an ecosystem all of its own.

But you were there in sort of the most famous years.