Alix Earle

Like my dad is up with all the TikTok drama.

Before I know, he's sending me like the gossip pages of things.

And I was like, dad, you've got to get off TikTok.

Yeah there's a dark side and I think for me I never I mean I this is like the biggest blessing ever so I would never like see it and be like oh the downside but there is you know stuff that you don't consider and you get thrown into a lot very fast and it's like I'm just living my life my senior year of college like going out sharing my life and now it's all of a sudden it's like you have these followers and you have this platform and now it's like you're held to such a high position and you're supposed to know the right and wrong things to do and I'm like

I'm just a girl.

I don't know all the time.

Like, I don't know all the answers.

Like I'm still figuring out who I am.

Um, so I think that's a part of it, but I've always been pretty good at like, like chatter and stuff, just letting it go.

Yes.

It is.

I'd say my audience is their ride or dies.

And I think for me, it's really about what we talked about in the beginning of just keeping that authenticity.

And I think the power of saying no has been something that I've had to learn and not working or not taking deals just because of the paycheck, but taking it because it's something that you like and a brand you want to associate yourself with.

I remember in the beginning,

Oh, I had this.

I can't wait.

I think this was like the first like big offer I got.

It was with like my old management because when I had 100,000 followers, I had this manager all the way in Australia.

She was great.