Alix Earle on The Power Of Saying No | GREAT MOMENTS
episodePreviously titled “Alix Earle: Why Being Yourself Is So Important | GREAT MOMENTS” — renamed by the publisher on Aug 2, 2026
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What sparked Alix Earle's rise to fame on social media?
Hello, everyone. I'm Jamie Lange, and this is Great Moments. Guys, welcome back to another Great Moments. I hope you're having a great day. Today's episode is a good one for loads of different reasons. I recorded this, I think, a year and a half ago when I was in LA with Sophie, and we managed to get time with Alex L. Alex L. is probably one of the biggest female influencers on the entire planet. She kind of blew up on TikTok. She's everywhere. She's kind of circulating the internet at the moment because she's having a little bit of a feud with Alex Cooper, who is supposedly the queen of podcasting. This is a great conversation. And we learned so much about the world of Alex Howell in this. Now, if you like this little great moments, remember, go into the show description, click on the link.
It'll take you to the full episode. And there's also so many other episodes of Great Company with amazing guests. Okay, here it is. Enjoy this insane great moments with Alex Earl.
I think it's when I really started to post about my acne and then how I covered my acne with makeup is when I started to see like girls in my comment section and, you know, actual people, not just like bots with like little hearts. And I was like, oh, wow, like this is really like connecting with people. So I started to do it more and more. And I then kind of had these get ready with me videos that I made myself. for probably like a year or so before this. And then I was going into my senior year of college and it was just like, here we go going into college. And I think University of Miami is such a crazy experience. In what way? It's just, it's not real life. Like being in the city of Miami and you know, we're going to these like pool parties and then to a club and then it's on a boat.
And then it's like just everything we're doing just seems so surreal. So I really started just storytelling of like my senior year of college, what I was doing, continuing to post about like my acne, bringing in my friends. And it was really like through the fall, I started to grow an audience and grow followers. And then I think it was when I went home for the holidays that November December it like just hit a spike and I just like couldn't believe what was or it was Thanksgiving I had a million followers on Thanksgiving and I was sitting around with my family on the couch and we were watching like the numbers go up and then it was like it was nice because my whole family was there and my family was like what are you doing on there like why are people following you I was like I don't know but I'm gonna keep going with it what did your family say
um in the beginning they didn't understand and it was actually a there was a on ESPN on Christmas I had just broken up with a boyfriend then and ESPN was like the only person that's being talked about this week more than Santa is Alex Earl and my dad that's when my it caught my dad's attention he was like what's going on he was like what are you doing and people were sending it to my parents and they were like I really don't understand like what's she doing on there like what's what's happening and But now my parents are very invested in TikTok and they're on it probably more than they should be.
I see them on it now. They're on it a lot, which is great. I love it.
They're watching it. They're watching it. Like my dad is up with all the TikTok drama. Before I know, he's sending me like the gossip pages of things. And I was like, dad, you've got to get off TikTok.
But if you, yeah, get off TikTok, but if you dive deeper into it, right, you, because that fame and that like attention and that you get attention from brands, you're getting attention from men, women, from everything, from media. That's a lot to handle and it's exciting and it's fun and that's great. But there's also a downside to all of it, which is not like it's, there's a dark side, right?
Yeah there's a dark side and I think for me I never I mean I this is like the biggest blessing ever so I would never like see it and be like oh the downside but there is you know stuff that you don't consider and you get thrown into a lot very fast and it's like I'm just living my life my senior year of college like going out sharing my life and now it's all of a sudden it's like you have these followers and you have this platform and now it's like you're held to such a high position and you're supposed to know the right and wrong things to do and I'm like
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