Great Company with Jamie Laing
Alix Earle: Why Being Yourself Is So Important | GREAT MOMENTS
19 Apr 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What sparked Alix Earle's rise to fame on social media?
Hello, everyone. I'm Jamie Lange, and this is Great Moments. Guys, welcome back to another Great Moments. I hope you're having a great day. Today's episode is a good one for loads of different reasons. I recorded this, I think, a year and a half ago when I was in LA with Sophie, and we managed to get time with Alex L. Alex L. is probably one of the biggest female influencers on the entire planet.
She kind of blew up on TikTok. She's everywhere. She's kind of circulating the internet at the moment because she's having a little bit of a feud with Alex Cooper, who is supposedly the queen of podcasting. This is a great conversation. And we learned so much about the world of Alex Howell in this.
Now, if you like this little great moments, remember, go into the show description, click on the link. It'll take you to the full episode. And there's also so many other episodes of Great Company with amazing guests. Okay, here it is. Enjoy this insane great moments with Alex Earl.
I think it's when I really started to post about my acne and then how I covered my acne with makeup is when I started to see like girls in my comment section and, you know, actual people, not just like bots with like little hearts. And I was like, oh, wow, like this is really like connecting with people. So I started to do it more and more.
And I then kind of had these get ready with me videos that I made myself. for probably like a year or so before this. And then I was going into my senior year of college and it was just like, here we go going into college. And I think University of Miami is such a crazy experience. In what way? It's just, it's not real life. Like being in the city of Miami and
you know, we're going to these like pool parties and then to a club and then it's on a boat. And then it's like just everything we're doing just seems so surreal. So I really started just storytelling of like my senior year of college, what I was doing, continuing to post about like my acne, bringing in my friends.
And it was really like through the fall, I started to grow an audience and grow followers. And then I think it was when I went home for the holidays that
November December it like just hit a spike and I just like couldn't believe what was or it was Thanksgiving I had a million followers on Thanksgiving and I was sitting around with my family on the couch and we were watching like the numbers go up and then it was like it was nice because my whole family was there and my family was like what are you doing on there like why are people following you I was like I don't know but I'm gonna keep going with it what did your family say
um in the beginning they didn't understand and it was actually a there was a on ESPN on Christmas I had just broken up with a boyfriend then and ESPN was like the only person that's being talked about this week more than Santa is Alex Earl and my dad that's when my it caught my dad's attention he was like what's going on he was like what are you doing and people were sending it to my parents and they were like I really don't understand like what's she doing on there like what's what's happening and
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Chapter 2: How did Alix Earle navigate her college experience while building her brand?
Oh, I had this. I can't wait. I think this was like the first like big offer I got. It was with like my old management because when I had 100,000 followers, I had this manager all the way in Australia. She was great. Love her.
You love her long distance.
Love long distance. It's the commitment issues. And I she got this offer for it was a head wrap that would help with migraines. But it was like a helmet, like a big helmet with like all these little stickers on it. It looked crazy. But I saw the number and I was like. I was like, I might consider taking this. And then I was like, okay, but like what?
I have this loyal audience who trust me, trust my opinion. And then I'm going to go post and be like, this is the best head cap that helps with my migraines. Like, I just know that I would lose the respect of my audience and that trust that we have. And in turn, saying no is the best thing looking back two years later.
Yeah. But in the moment... What were they offering you? Come on. Was it a lot?
It was a lot. And I think it... It was a lot. And I just was, I wanted to take it and I didn't take it. And it's in return, you know,
Do you know what I love about you so much? Like there is so many things that you do, but you're so, and we spoke about this with Madeline, who's a friend of ours. You're so authentically you.
Thank you.
You really are. Like even meeting you here for the first time, straight away, you're just like straight in. Yeah, I have anxiety. I just drank coffee. I'm going to be all over the place a little bit dirty, like things like that. That's, I think, what the world needs is that authenticity. And you're kind of, you fall into that so easily. You just like to be authentic.
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