Alon Cohen

That acceleration has been incredible.

If I didn't know step one and two and three and four, I'm not sure how ready I would have been for where we are now.

Our relationship with IBM is born of a little bit of suffering on our behalf, is the best way to put it.

We had a partner as part of the larger business that really wanted to focus on AI with us.

And we said we would really like to do an insights engine.

We think it's really additive.

These storylines in real time would change the way that we talk about the sport in broadcast.

And for two years, we went down that road.

And it crashed and burned.

We can go into the reasons, but they didn't understand the sport.

They tried to brute force the problem.

And if you try to brute force this problem, it's going to kill you.

Because there are just so many permutations out there.

And IBM starts a conversation with us.

And very quickly as we engage, a couple of things emerge.

And they're not about the tech.

They say to us, we think we can do it with the tech.

We say, we have to believe you that you can do it with the tech.

We don't know.

We're not experts in it.