Alon Cohen

They can bring people who understand sports analysis to the table.

So all of a sudden, when my phone call ends, when somebody at IBM has a question, they can talk to somebody.

Better yet, within the first couple of weeks, I said, it would really be helpful to have somebody who's an MMA fan.

Because some of your questions are specific to the sport and we could answer them all the time.

But I think that the velocity here goes up.

If you can just say, hey, Brad, what's happening here?

Can you explain what are the what is the culture?

What's important?

What's not important?

Right.

Because you can come up with a lot of ideas and fans be like, I don't care.

And it gets worse from there.

So we we quickly eliminated that with IBM.

They had people on the bench who understood everything.

Just the area and then the specifics of our sport.

And they were able to fill in some of the gaps for us.

And so we could move at pace.

And it was all about the people at the beginning.

And obviously beyond that, they had to make good on the art tech and actually do this.

We can use the AI.