Alon Cohen

Or at least the things he thinks, this is as far as I can push it and you'll really go there.

Because he wants you to sound authentic and he certainly doesn't want you to be fighting with him on air.

Yeah.

Right?

So that very human process is taking place.

And by and large, one of the reasons Insights Engine produces human readable stories is because I would have pushed back if somebody said...

IBM Insights Engine says that so-and-so is 57.246% likely to win the fight.

You're like, okay.

And that doesn't feel authentic.

But we've noticed that he's advancing and he's a counterpuncher.

This is off.

And so now hopefully the commentator is going like, wow, the movement in this fight is different than we would expect to see.

And let me give you some things to bolster that idea.

that point or and people have done this we have given them an insight and they're like oh yeah you're right like that's what's weird yeah about this fight yeah it's fascinating because

I feel like I do that more often than not where you're like, that looks terrible.

So a couple of things that are true in fighting that are I think true elsewhere is if people have a favorite, they tend to watch their guy.

And so their guy always, unless he looks terrible, he looks great because you're not watching the other guy.

You're just watching your guy.

And that stats help bridge that gap a lot.

Our commentators in general don't fall into that trap.