Alon Cohen

And so when people fight with the commentators, when fans fight with the commentators, they're watching one guy.

They're not watching both guys.

I will watch fights and I will say, you know, I'm not watching.

I'm not seeing the fight you're seeing.

Some of that is because a lot of our commentators are practitioners.

They're seeing something I'm not seeing.

But it is then their job to explain to me what I'm not seeing.

And that's fine.

I think that the other place that I would want to take this and where insights I think are very useful is our fans watch in a lot of contexts, a lot.

And how many times have you walked by a game, right?

The classic is I'm at a sports bar and maybe the audio is on, but maybe the audio is not.

Maybe it doesn't matter because it's loud.

I want to be able to provide an experience for that person that is meaningful and potentially more meaningful.

So yes, my insights are going to interact with my commentators, but

But if I can't hear the commentators, how nice to be able to put a storyline, not just a number, but a storyline directly on screen.

We'll have this with Milestone.

So-and-so has exceeded their best ever, whatever.

And it's just a moment where you're watching it like, that's cool, and you'll go back to watching.

And that's really, that's what we're going for.

Interesting.