Alon Cohen

I didn't set out to have Insights Engine fundamentally change the relationship of the fan and the sport.

I wanted something that fit like a glove, right?

If you were sitting next to someone who had an encyclopedic understanding of the sport and they were fun, right?

That was a big part of it.

What are the kinds of things they could tell you where you're like, oh, cool.

And it's more fun to watch because of that.

And not, I think, where a lot of the push was in adding tech to the sport, which is we're going to make it nerdier.

Like that was the thing I don't want to do.

I'm interested in leaning in

to what makes this great and and letting you see right the classic the stats make the invisible visible letting you see those things but in a narrative arc so that you can contextualize them you can say something more intelligent about sport but like it i wasn't here to make you feel like i changed the sport i was here to make you feel like

You were spoken to more crisply about it.

You were able to speak more crisply about it.

And the fight just looked a little shinier, a little brighter because of this kind of thing.

And like I said, when this tech does its best work, it just disappears.

You're right.

We are bringing it to a place where you feel like you could even have an opinion because you understand enough of what's going on.

You are 100% right.

We're moving everybody right.

Yeah.

Right?