Alya Abbott

In the sense that people are spending their time and their energy and their attention in ways that aren't making them productive. You know, like they're wasting... Your employees' time is your most valuable resource. And so...

In the sense that people are spending their time and their energy and their attention in ways that aren't making them productive. You know, like they're wasting... Your employees' time is your most valuable resource. And so...

wasting that time and energy on an app that's frustrating or hard to use or is not organized in the ways that you'd want it to be is a major cost, but it's hard for companies to budget it that way and to really evaluate it that way. So I think one thing we're really trying to do is get better at telling that story and really communicating with folks and trying to explain this

wasting that time and energy on an app that's frustrating or hard to use or is not organized in the ways that you'd want it to be is a major cost, but it's hard for companies to budget it that way and to really evaluate it that way. So I think one thing we're really trying to do is get better at telling that story and really communicating with folks and trying to explain this

make people really sort of feel in their guts this sort of, okay, this app might be free or it might be kind of an easy choice like Slack for most, a lot of folks are familiar with it. It's sort of like, nobody got fired for buying IBM, probably nobody got fired for picking Slack for their chat. And there's lots of things that are great about it compared to sort of

make people really sort of feel in their guts this sort of, okay, this app might be free or it might be kind of an easy choice like Slack for most, a lot of folks are familiar with it. It's sort of like, nobody got fired for buying IBM, probably nobody got fired for picking Slack for their chat. And there's lots of things that are great about it compared to sort of

products that had come previously. But choosing a chat app is just so important to how folks are going to collaborate in your organization. And so that's really the message we're trying to get across. And that's, I think, kind of a big challenge for us is to really...

products that had come previously. But choosing a chat app is just so important to how folks are going to collaborate in your organization. And so that's really the message we're trying to get across. And that's, I think, kind of a big challenge for us is to really...

get people off of their kind of default mode or the easy decision there and really, really get folks to consider and evaluate our product and to take that time and attention away from, and there's so many other things that they need to be doing to really think about this choice in a very like intentional way.

get people off of their kind of default mode or the easy decision there and really, really get folks to consider and evaluate our product and to take that time and attention away from, and there's so many other things that they need to be doing to really think about this choice in a very like intentional way.

Yeah, I mean, Microsoft is facing anti-competitive lawsuits in Europe because of how they've set things up.

Yeah, I mean, Microsoft is facing anti-competitive lawsuits in Europe because of how they've set things up.

Yeah. And I think in the past, a couple of things that have held us back have been, one, the design of the app. That's really something that we've been focused on improving. That's been a major, major investment for us over the past year or two and continues to be. For the longest time, our users would tell us that

Yeah. And I think in the past, a couple of things that have held us back have been, one, the design of the app. That's really something that we've been focused on improving. That's been a major, major investment for us over the past year or two and continues to be. For the longest time, our users would tell us that

the user experience in Zulip is second to none, but the design could use some work. And that's not such a big problem necessarily for folks who have got kind of like, once you've gotten used to an app, you might kind of stop noticing some of these things. But in the initial evaluation, it makes a huge difference. If you open an app, you're like, oh, this doesn't look modern.

the user experience in Zulip is second to none, but the design could use some work. And that's not such a big problem necessarily for folks who have got kind of like, once you've gotten used to an app, you might kind of stop noticing some of these things. But in the initial evaluation, it makes a huge difference. If you open an app, you're like, oh, this doesn't look modern.

This doesn't look beautiful. And so we're really trying to get away from that and have folks have an immediate kind of like positive response to the app as well as enjoying the UI over the long term.

This doesn't look beautiful. And so we're really trying to get away from that and have folks have an immediate kind of like positive response to the app as well as enjoying the UI over the long term.

And then another thing we've been really focusing on is that the onboarding experience, because there is a little bit of a different mental model for Zulub compared to other apps folks might have seen. And we do want to have that be easy to understand and easy to onboard people, easy to get everybody in your organization, kind of have folks get started with that.

And then another thing we've been really focusing on is that the onboarding experience, because there is a little bit of a different mental model for Zulub compared to other apps folks might have seen. And we do want to have that be easy to understand and easy to onboard people, easy to get everybody in your organization, kind of have folks get started with that.