Alyssa Dulin

you're having trouble. Some of that can get into technical weeds, but a lot of times it comes down to the humans, the subscribers. Are they happy on your email list? Do they want to be there or are they marking you as spam? And then that's causing some issues.

I do. I do recommend it for a few different reasons. But one of them is just that we have some short attention spans, a lot of us do. And we're signing up for things and we're forgetful. And so if you don't have a welcome email, someone might sign up to your list after they see something you've posted somewhere or they're excited about something they've seen.

I do. I do recommend it for a few different reasons. But one of them is just that we have some short attention spans, a lot of us do. And we're signing up for things and we're forgetful. And so if you don't have a welcome email, someone might sign up to your list after they see something you've posted somewhere or they're excited about something they've seen.

I do. I do recommend it for a few different reasons. But one of them is just that we have some short attention spans, a lot of us do. And we're signing up for things and we're forgetful. And so if you don't have a welcome email, someone might sign up to your list after they see something you've posted somewhere or they're excited about something they've seen.

And then a week goes by, they've lived a whole life in a week. And then they get your email and they're like, what is this? Who is this person? I've forgotten this name. I don't know. I didn't sign up for this. Marcus Bam. So that welcome email is a great way to right out of the gate. Someone just signed up. Welcome them. Remind them, hi, here's who I am. Here's what to expect.

And then a week goes by, they've lived a whole life in a week. And then they get your email and they're like, what is this? Who is this person? I've forgotten this name. I don't know. I didn't sign up for this. Marcus Bam. So that welcome email is a great way to right out of the gate. Someone just signed up. Welcome them. Remind them, hi, here's who I am. Here's what to expect.

And then a week goes by, they've lived a whole life in a week. And then they get your email and they're like, what is this? Who is this person? I've forgotten this name. I don't know. I didn't sign up for this. Marcus Bam. So that welcome email is a great way to right out of the gate. Someone just signed up. Welcome them. Remind them, hi, here's who I am. Here's what to expect.

I'm going to be sending you X, Y, Z over X amount of time. And another little pro tip in that welcome email, ask them to reply to you. It boosts your sender reputation and will help with deliverability. Because that helps the algorithms that like Gmail and Microsoft have think, oh, this is a wanted email.

I'm going to be sending you X, Y, Z over X amount of time. And another little pro tip in that welcome email, ask them to reply to you. It boosts your sender reputation and will help with deliverability. Because that helps the algorithms that like Gmail and Microsoft have think, oh, this is a wanted email.

I'm going to be sending you X, Y, Z over X amount of time. And another little pro tip in that welcome email, ask them to reply to you. It boosts your sender reputation and will help with deliverability. Because that helps the algorithms that like Gmail and Microsoft have think, oh, this is a wanted email.

It's kind of a one-to-one email where they're emailing each other instead of seeing you as this bulk sender who's just blasting out emails to a bunch of people at once.

It's kind of a one-to-one email where they're emailing each other instead of seeing you as this bulk sender who's just blasting out emails to a bunch of people at once.

It's kind of a one-to-one email where they're emailing each other instead of seeing you as this bulk sender who's just blasting out emails to a bunch of people at once.

So let me know if this is getting too deep, but essentially your subscribers are sending signals to the mailbox providers like Gmail, Yahoo, Microsoft that tell them whether this is wanted email or whether it's spam email. And those signals are replying. That's a really positive signal. Opening the email, positive. Clicking, positive. So that's all great and you want to optimize for those.

So let me know if this is getting too deep, but essentially your subscribers are sending signals to the mailbox providers like Gmail, Yahoo, Microsoft that tell them whether this is wanted email or whether it's spam email. And those signals are replying. That's a really positive signal. Opening the email, positive. Clicking, positive. So that's all great and you want to optimize for those.

So let me know if this is getting too deep, but essentially your subscribers are sending signals to the mailbox providers like Gmail, Yahoo, Microsoft that tell them whether this is wanted email or whether it's spam email. And those signals are replying. That's a really positive signal. Opening the email, positive. Clicking, positive. So that's all great and you want to optimize for those.

Some negative signals are not opening emails after time and time again you've sent them emails. Or the most negative one, marking a message as spam. So you want to avoid those signals and optimize for those positive ones where it's showing engagement.

Some negative signals are not opening emails after time and time again you've sent them emails. Or the most negative one, marking a message as spam. So you want to avoid those signals and optimize for those positive ones where it's showing engagement.

Some negative signals are not opening emails after time and time again you've sent them emails. Or the most negative one, marking a message as spam. So you want to avoid those signals and optimize for those positive ones where it's showing engagement.

That's a great question. I think I would do exactly what you're doing, which is starting small with people who you know or they've signed up to be there. And then you should be in a really healthy place. And then from there, if you grow your email list with, again, people who want to be there, then I wouldn't expect to see any issues.