Alyssa Dulin

speaker

49 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Alyssa Dulin’s voice in public audio — every appearance, attributed to the second.

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Money Rehab with Nicole Lapin · How to Make a Newsletter Your Career's Secret Weapon · 17 Jan 2025 podcast

It's such a loaded question because really over the last like five years, open rates are a tricky metric. They're not totally accurate. So look at open rates more directionally than this is exactly true. 50% of people open my message. Definitely not the case because, again, I'll keep it really high level, but an open is triggered whenever a little invisible pixel in the email is loaded.

It's basically like an invisible image. And that tells us and mailbox providers the email was opened. But people like Apple, Apple Mail, the app on your phone or your computer always will automatically open emails on your behalf as like a data privacy protection measure. So you're gonna see a lot of people that say they're opening emails and they're not really opening emails.

Yeah, which is a bummer, state of email marketing right now, but... The way that I find open rates to be helpful, again, is looking at trends. So if you are used to having a 40% open rate and then one week you send it and it's 32% open rate, then you know something's definitely going on here. But to get to your original question, like how to have those high open rates.

I would say some important things are your subject line, making sure that it's grabbing people's attention. You also don't want to be clickbaity. I know sometimes you can get into that territory, but still like making it engaging so that you stick out in the sea of other senders. For some people, adding like an emoji is helpful. Other people... doesn't work as well.

That's another thing is get to know your audience. Everyone's audience is different. Run some tests. In Kit, you can A-B test your subject line. So you could do one with an emoji, one without an emoji, and see which one wins. That's one really important way to increase your open rate.

And I think other than that, it's really just providing consistent value so that your readers are excited to go open that message every week. I think you can build trust that way, get people excited for your email versus... if you start to kind of drop off inconsistency or quality of content, then it's going to be a situation where your subscribers aren't like jumping to open the email every week.

I have a few ideas here. That's one thing my team at Kit helps people with. And I've seen such really creative ways to do this. One of my favorite ways I'm seeing people do this lately is using Instagram to create reels that are related to your newsletter, whatever it may be. And then using, I think the tool a lot of people use is mini chat.

where you say like comment newsletter, and I'll send you a link to the newsletter. So grabbing people's attention that way is really great. And then it kind of goes along the second idea. You could kind of combine the two, which is lead magnets, or I've seen people do this through an email course. So let's say,

You're an interior designer and you say, I have a five-day redo your house on a budget course. Sign up here and I'm going to send you an email every day. Or you can do email challenges. Things like that really get a lot of subscribers. And then they'll start receiving your newsletter and then They know you better. They know your content better.

You provided them free value off, you know, right at the beginning. And that sets such a great subscriber relationship up when you've already given them free value. They're usually a lot more loyal to your newsletter, really engaged.

So I would think about how can you create some sort of free email course challenge, something like that, where you can get people opted in and then they'll start receiving your newsletter.

Let's say it's the new year and you are a copywriter coach. You can say, join me in this writing challenge in January every single day. I'm going to send you an email with a prompt and I'm going to want you to journal on that prompt. Send me a reply. Let me know how it went for you. And then you can start to include people's replies in future emails, which is really cool way to tie things in.

On the money side of things, budgeting, you could say, we're going to do a no spend budgeting challenge together. Sign up for my email. I'm going to send you a daily email with tips on how to budget better. I mean, I'm like, I would sign up for that right now. Somebody offered that. So just sort of like in sending daily short emails where you're giving someone a prompt or a challenge.

And then it's really fun again, if you can tie it into like reply and tell me how it went or go to this Facebook group. We're all going to be in this group together and we're going to talk about the challenge, the prompt of the day and create some community there.

Yes. Such a great question. I love chatting about this. It's our recommendations tool.

You might've heard us call it the creator network, but I would say that it's helpful to kind of think about it through your subscribers perspective and think about which creators would be helpful for them, which newsletters would be helpful for them that might be within the same niche as you, which is great, or it might be an adjacent niche.

So for example, I have a newsletter on there that's all about email deliverability and And I have people who recommend me who are focused on email marketing strategies. And our content's a little different, but it's similar niches. Or you might have like a lifestyle blogger recommending a food blogger. And it's very related. So I think that's what I would look for.

Luckily, our Discover tab, you'll see it in the app where you can kind of browse through people. I actually was looking at it today. I was like, wow, this has gotten so robust. Where if you start to find people that make sense for you and you recommend them, it's

That page is going to get way smarter and now it's going to show you people that we think you might be a good fit with based on who you've started to recommend. Because we're going to look at, well, who are they recommending? You might like who they're recommending. Oh, very cool. Yeah, the tool will kind of help surface that. some ideas for you.

And then from there, just wanted to call out that once you start using it, which it's been awesome for me, I don't even touch it. And I've gained like 2000 subscribers, really doing nothing. Some people, those numbers are way higher. It's crazy.

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