Alyssa Dulin

That's a great question. I think I would do exactly what you're doing, which is starting small with people who you know or they've signed up to be there. And then you should be in a really healthy place. And then from there, if you grow your email list with, again, people who want to be there, then I wouldn't expect to see any issues.

That's a great question. I think I would do exactly what you're doing, which is starting small with people who you know or they've signed up to be there. And then you should be in a really healthy place. And then from there, if you grow your email list with, again, people who want to be there, then I wouldn't expect to see any issues.

Where I see some issues sometimes is if someone starts that very first send off with a larger list that's maybe gone cold. You haven't emailed these people in a while. You might be like, well, this is from my other side hustle I had two years ago that I kind of abandoned. I collected an email list back then, but now I'm starting a new newsletter. Let's send them this new newsletter.

Where I see some issues sometimes is if someone starts that very first send off with a larger list that's maybe gone cold. You haven't emailed these people in a while. You might be like, well, this is from my other side hustle I had two years ago that I kind of abandoned. I collected an email list back then, but now I'm starting a new newsletter. Let's send them this new newsletter.

Where I see some issues sometimes is if someone starts that very first send off with a larger list that's maybe gone cold. You haven't emailed these people in a while. You might be like, well, this is from my other side hustle I had two years ago that I kind of abandoned. I collected an email list back then, but now I'm starting a new newsletter. Let's send them this new newsletter.

That's when I see things start to go wrong and that very first send does not go well. So again, I think as long as you're starting on a really healthy starting point with people who... want to be there, a smaller list, and then you ramp up slowly, then you should be good to go.

That's when I see things start to go wrong and that very first send does not go well. So again, I think as long as you're starting on a really healthy starting point with people who... want to be there, a smaller list, and then you ramp up slowly, then you should be good to go.

That's when I see things start to go wrong and that very first send does not go well. So again, I think as long as you're starting on a really healthy starting point with people who... want to be there, a smaller list, and then you ramp up slowly, then you should be good to go.

Definitely. Yes. Everyone has their own take on this and there isn't a one size fits all. But what we can learn from the top senders is that consistency is key. You know, we all have heard that before. Making sure people know what to expect. So I'm thinking of like Tim Ferriss's Five Bullet Friday is one of our most successful newsletters. Everyone knows you're going to get it on Friday.

Definitely. Yes. Everyone has their own take on this and there isn't a one size fits all. But what we can learn from the top senders is that consistency is key. You know, we all have heard that before. Making sure people know what to expect. So I'm thinking of like Tim Ferriss's Five Bullet Friday is one of our most successful newsletters. Everyone knows you're going to get it on Friday.

Definitely. Yes. Everyone has their own take on this and there isn't a one size fits all. But what we can learn from the top senders is that consistency is key. You know, we all have heard that before. Making sure people know what to expect. So I'm thinking of like Tim Ferriss's Five Bullet Friday is one of our most successful newsletters. Everyone knows you're going to get it on Friday.

It has the same format every week. There aren't a lot of surprises and it's consistently great content. So whatever you choose, I would just keep it consistent, whether it's a monthly roundup or it's a weekly digest, whatever it may be, just stick to it. And then when I think of our top performers, they keep consistent formats, like I just mentioned, making it easily skimmable too.

It has the same format every week. There aren't a lot of surprises and it's consistently great content. So whatever you choose, I would just keep it consistent, whether it's a monthly roundup or it's a weekly digest, whatever it may be, just stick to it. And then when I think of our top performers, they keep consistent formats, like I just mentioned, making it easily skimmable too.

It has the same format every week. There aren't a lot of surprises and it's consistently great content. So whatever you choose, I would just keep it consistent, whether it's a monthly roundup or it's a weekly digest, whatever it may be, just stick to it. And then when I think of our top performers, they keep consistent formats, like I just mentioned, making it easily skimmable too.

You don't want someone to open it up to a wall of text or a huge list of links. When I think about Tim Ferriss or Sahil Bloom or James Clear's weekly newsletter, I think of the fact that, again, they keep their format consistent every single time. And it's really easy to see the heading. There's some information below, maybe a call to action with a button or an image. And then another heading.

You don't want someone to open it up to a wall of text or a huge list of links. When I think about Tim Ferriss or Sahil Bloom or James Clear's weekly newsletter, I think of the fact that, again, they keep their format consistent every single time. And it's really easy to see the heading. There's some information below, maybe a call to action with a button or an image. And then another heading.

You don't want someone to open it up to a wall of text or a huge list of links. When I think about Tim Ferriss or Sahil Bloom or James Clear's weekly newsletter, I think of the fact that, again, they keep their format consistent every single time. And it's really easy to see the heading. There's some information below, maybe a call to action with a button or an image. And then another heading.

And then you can kind of pick and choose where you want to give your attention. So you don't have to read the full newsletter if it's not all related to you. So those would be my two top recommendations are consistency in the frequency and then consistency in the layout and making it really easily skimmable.

And then you can kind of pick and choose where you want to give your attention. So you don't have to read the full newsletter if it's not all related to you. So those would be my two top recommendations are consistency in the frequency and then consistency in the layout and making it really easily skimmable.

And then you can kind of pick and choose where you want to give your attention. So you don't have to read the full newsletter if it's not all related to you. So those would be my two top recommendations are consistency in the frequency and then consistency in the layout and making it really easily skimmable.