Alyssa Dulin

It's such a loaded question because really over the last like five years, open rates are a tricky metric. They're not totally accurate. So look at open rates more directionally than this is exactly true. 50% of people open my message. Definitely not the case because, again, I'll keep it really high level, but an open is triggered whenever a little invisible pixel in the email is loaded.

It's such a loaded question because really over the last like five years, open rates are a tricky metric. They're not totally accurate. So look at open rates more directionally than this is exactly true. 50% of people open my message. Definitely not the case because, again, I'll keep it really high level, but an open is triggered whenever a little invisible pixel in the email is loaded.

It's such a loaded question because really over the last like five years, open rates are a tricky metric. They're not totally accurate. So look at open rates more directionally than this is exactly true. 50% of people open my message. Definitely not the case because, again, I'll keep it really high level, but an open is triggered whenever a little invisible pixel in the email is loaded.

It's basically like an invisible image. And that tells us and mailbox providers the email was opened. But people like Apple, Apple Mail, the app on your phone or your computer always will automatically open emails on your behalf as like a data privacy protection measure. So you're gonna see a lot of people that say they're opening emails and they're not really opening emails.

It's basically like an invisible image. And that tells us and mailbox providers the email was opened. But people like Apple, Apple Mail, the app on your phone or your computer always will automatically open emails on your behalf as like a data privacy protection measure. So you're gonna see a lot of people that say they're opening emails and they're not really opening emails.

It's basically like an invisible image. And that tells us and mailbox providers the email was opened. But people like Apple, Apple Mail, the app on your phone or your computer always will automatically open emails on your behalf as like a data privacy protection measure. So you're gonna see a lot of people that say they're opening emails and they're not really opening emails.

Yeah, which is a bummer, state of email marketing right now, but... The way that I find open rates to be helpful, again, is looking at trends. So if you are used to having a 40% open rate and then one week you send it and it's 32% open rate, then you know something's definitely going on here. But to get to your original question, like how to have those high open rates.

Yeah, which is a bummer, state of email marketing right now, but... The way that I find open rates to be helpful, again, is looking at trends. So if you are used to having a 40% open rate and then one week you send it and it's 32% open rate, then you know something's definitely going on here. But to get to your original question, like how to have those high open rates.

Yeah, which is a bummer, state of email marketing right now, but... The way that I find open rates to be helpful, again, is looking at trends. So if you are used to having a 40% open rate and then one week you send it and it's 32% open rate, then you know something's definitely going on here. But to get to your original question, like how to have those high open rates.

I would say some important things are your subject line, making sure that it's grabbing people's attention. You also don't want to be clickbaity. I know sometimes you can get into that territory, but still like making it engaging so that you stick out in the sea of other senders. For some people, adding like an emoji is helpful. Other people... doesn't work as well.

I would say some important things are your subject line, making sure that it's grabbing people's attention. You also don't want to be clickbaity. I know sometimes you can get into that territory, but still like making it engaging so that you stick out in the sea of other senders. For some people, adding like an emoji is helpful. Other people... doesn't work as well.

I would say some important things are your subject line, making sure that it's grabbing people's attention. You also don't want to be clickbaity. I know sometimes you can get into that territory, but still like making it engaging so that you stick out in the sea of other senders. For some people, adding like an emoji is helpful. Other people... doesn't work as well.

That's another thing is get to know your audience. Everyone's audience is different. Run some tests. In Kit, you can A-B test your subject line. So you could do one with an emoji, one without an emoji, and see which one wins. That's one really important way to increase your open rate.

That's another thing is get to know your audience. Everyone's audience is different. Run some tests. In Kit, you can A-B test your subject line. So you could do one with an emoji, one without an emoji, and see which one wins. That's one really important way to increase your open rate.

That's another thing is get to know your audience. Everyone's audience is different. Run some tests. In Kit, you can A-B test your subject line. So you could do one with an emoji, one without an emoji, and see which one wins. That's one really important way to increase your open rate.

And I think other than that, it's really just providing consistent value so that your readers are excited to go open that message every week. I think you can build trust that way, get people excited for your email versus... if you start to kind of drop off inconsistency or quality of content, then it's going to be a situation where your subscribers aren't like jumping to open the email every week.

And I think other than that, it's really just providing consistent value so that your readers are excited to go open that message every week. I think you can build trust that way, get people excited for your email versus... if you start to kind of drop off inconsistency or quality of content, then it's going to be a situation where your subscribers aren't like jumping to open the email every week.

And I think other than that, it's really just providing consistent value so that your readers are excited to go open that message every week. I think you can build trust that way, get people excited for your email versus... if you start to kind of drop off inconsistency or quality of content, then it's going to be a situation where your subscribers aren't like jumping to open the email every week.

I have a few ideas here. That's one thing my team at Kit helps people with. And I've seen such really creative ways to do this. One of my favorite ways I'm seeing people do this lately is using Instagram to create reels that are related to your newsletter, whatever it may be. And then using, I think the tool a lot of people use is mini chat.

I have a few ideas here. That's one thing my team at Kit helps people with. And I've seen such really creative ways to do this. One of my favorite ways I'm seeing people do this lately is using Instagram to create reels that are related to your newsletter, whatever it may be. And then using, I think the tool a lot of people use is mini chat.