Amanda Eisel

Part of that is creating incentives for a healthcare consumer to do that.

And as you and I have talked about before, that's particularly tricky in healthcare because you have these other layers of incentives and insurance and deductibles and co-deductibles and

It just adds to more of a, you know, higher bar and higher burden to think about how do we drive that consumer engagement so that they use the data.

So that, you know, circular answer a little bit to your question, but that's if we can't crack that problem, then it won't be useful.

But I'm confident there's, you know, ways that we can get there.

That's true.

And I think there's also a really interesting dynamic that we all need to think about, which is the dynamic of trust.

So I remember talking to somebody in a focus group talking about these tools, and her answer was,

yeah, but even if that data wasn't available or was available to me, why would I trust my payer that they were actually trying to steer me in the right direction?

Why would I trust that the provider was actually looking holistically at where I could go and not just within that office?

And so those are some of the, you know, there's always these questions with technology that you say, well, the technology is already there to solve it.

It's a broader set of dynamics that

that as we think about evolving solutions, how are we going to solve for that?

I think it stretches the duration to us seeing the impact.

I am, call me a bull, call me an optimist.

I think over time we will fight through those barriers, but I do think it just, it makes it a little bit harder.

And I always,

It's funny, I've run into a couple of people, you know, even people like six months after this data was out was like, okay, well, that's it.

I'm just going to call it.

This isn't going to be useful.