Amanda Eisel

And it's like, well, the game hasn't even started yet.

I wouldn't call that.

But I think for this to work, it's going to take some tenacity, some long-term thinking and some willingness to say, look, you know, that path didn't work, but we're going to try a different angle at how this data can be useful over time.

And I think it also requires a set of people who are willing to say, sometimes the best use of data is just to force the questions to say, but no kidding, why is that?

Why is it that you can drive across town and get the exact same procedure for a third of the cost and across town means a mile?

What's going on there?

And the willingness to pull apart some of those hard questions.

The innovators, yes.

And it's awesome.

You know when you're in a room with the innovators.

And that's the folks, you know, I was in the room with a client who's an innovator right before the holidays.

And it was awesome to see them talk about, well, look,

Here's how we think about for 14 different conditions, how we get out ahead of working with a human when we see them going into this situation to make sure they can get the best care possible.

And when we can marry in the type of data now that's been unlocked by price transparency and the ability to bundle data,

those codes, you see their eyes light up about what we can do to truly take cost out of the system.

And it's not just for the system.

It really, at the end of the day, is for consumers because we all know that is who is bearing the brunt of so much of the rising cost of healthcare.

And so, yeah, you see that and it's pretty easy to get excited about it.

Yeah, it is a complicated issue.

And I think some of it is just the, look, some of this is generations evolving and getting into the generations that are used to, again, every single way that they consume, interact in any industry is this.