Amanda Eisel

I think this fascinating thing that has happened, not just to healthcare, to the whole world over the past couple of years is money's no longer free.

A lot of the smaller, scrappier companies that were like, we're going to take this data, figure it out.

We're not going to worry about making money.

We'll worry about that later.

That paradigm has rapidly disappeared.

Those companies that are more of scale that can work with us to keep advancing it, I think we have an obligation to do so.

And with a mindset of keep testing and learning.

Some of the stuff isn't going to work.

Again, we're at the first inning of all of this and we're in the learning phase.

And so take it, rapidly evolve, and then celebrate the wins.

Get them out there.

Because I think

Look, that's classic pace of adoption of some folks run out and innovate, others sit and wait to see what happens.

But the minute you get to that tipping point of saying this really works, I think let's get that out there and make sure that the adoption curve is fast to follow.

Once price is laid bare, you better have a value proposition to attract people because otherwise you're just in that messy middle.

And healthcare obviously has its own angles on that.

But I think that is who will ultimately, again, over a longer time horizon, come to be the winners in all of this.

I'd encourage our audience to go out and get smart yourself on what's available out there.

This is one of those things that, look, I think for those of us who are in healthcare, we've paid a lot of attention and are excited about what we see, but everyone should know.

Everyone's a healthcare consumer in the United States.