Amanda Newman
👤 SpeakerAppearances Over Time
Podcast Appearances
And I have all your numbers.
What else do you need?
Give me what you have.
I have it right here.
I said I was prepared.
Yep, okay, so ready?
Yep.
Our CAC is 676.
Okay.
And our lifetime value of a customer is 4,500.
Oh, no, sorry, our lifetime value, I know you're going to ask, is 13,163.
So we know right now, because we've only been in business for three years.
At this point, we don't know where to spend it.
So we're doing a lot of Facebook advertising.
When the leads come in, we've kind of capped out on how many leads we can get a day.
just I guess the Facebook algorithms, you can only put your ads in front of so many realtors a day.
And you can't just go from $65,000 a month ad spend to 200,000 to get double the leads.
It starts to get a lot more expensive per lead, less quality.
They start seeing your ads way too many times.
So we have to be like more strategic with the ad spend.