Amin

And then you're making a good point. How can you tell without being inside and having that information? But I think what Mike is trying to impress upon you is that We're not comparing them to us. We're comparing them to their peer group. In the same way when I say such and such is a bad basketball player. I'm not saying compared to people on the street.

I'm saying compared to the best basketball players in the world.

I'm saying compared to the best basketball players in the world.

Hi, everyone.

My name is Amin.

I'm the CEO of Craver, a food tech startup working on SMBs.

And today, what we're going to be talking about is the SMB SaaS playbook and how you can go building a high-growth SaaS engine by bridging the gap between the enterprise and SMB tactics.

Over the next 20 minutes, this is what we're going to be looking at.

So one is, let's have a look at the SMB SaaS landscape, why SMB SaaS is a goldmine of opportunity, and what are the key differences between SMB and enterprise SaaS, and which one of those differences actually matter.

We're going to be then looking into bridging the gap between the two, how to adapt enterprise tactics when it comes to sales and marketing to SMB SaaS.

and the importance of diversification when it comes to the sales and marketing tactics specifically for SMBs.

We're going to be talking a little bit more about that.

Of course, I'm going to be sharing some of our tactics and strategies and the practical tactics that you can implement to accelerate your growth today.

Now, why am I talking to you about this is because after an initial growth that we had,

we've been dealing with six consecutive quarters of stagnation.

We hit a wall in early in 2021 and we were not growing anymore.

Those six quarters is where we were really trying a lot of different tactics, figuring out what's not working,

to be able to reignite our growth.

And thankfully, we were able to do that.

So those strategies that helped us reignite that growth are gonna be what I'm gonna be talking about today.