Amin

This is what we did over 24 months, increased our ARPU 54 percent from about 4,500 to 7,000.

There are a couple of different small steps here and one big step.

Smallest step was that once we figured out our ARPU is the blocker for outbound, what we did instead of going horizontally and building for other markets adjacent market, we went vertically, added more features, added more pieces to our software that will make it more valuable to the customer.

If I can create more value for the customer, now I can charge more for that.

So we created different tiers for our subscription and we're able to upgrade people through that and really increase our output through that.

The other thing, the big jump that you see in the middle is a price increase.

I highly recommend that because I believe most of you right now are undercharging for your tool.

Price increase seems scary, and our price increase was significant, on average about 30 to 40%.

The net result of that was 25% increase in revenue for us, but basically we lost customer.

We lost customer, but we were better off after the price increase.

And it also enabled the outbound strategy for us.

The next one is about different channels.

This is an actual text one of our sales people sent for the signing up.

Text messages work really, really well right now for our customer base.

And again, this is another piece about testing different

methods and mediums.

And this is true not just for outbound, this is true probably for a lot of other channels that you can use, and you can use it at different parts of your funnel.

It doesn't have to be at the top of the funnel.

And last piece that I wanted to share here is about not relying on one source.

This is an email that we got in February.