Amin
๐ค SpeakerAppearances Over Time
Podcast Appearances
Google suspended our ad account for two weeks.
We had to work with them and bring it back.
They thought that we were doing something that we shouldn't be doing.
We weren't.
We got that back.
But if it was a year earlier, my sales would have gone from 100% to zero.
When this happened,
Our leads counts for that two weeks period dropped 20%.
Our sales team did not feel that at all because our outbound team were able to pick that up.
And that's the point of diversification.
You need that because things like this will happen.
Election will happen every four years, sometimes more than that.
So there are things that will happen to your strategy.
If you're not diversified, you're not ready for that, you will not be able to survive past that.
So we are coming to an end.
A couple of minutes if there are questions.
But over the last 20 minutes, what I showed you was we talked about the SMB SaaS landscape, why I'm so bullish about this space, and why you should be as well.
How you can adapt techniques from enterprise, but also from B2C when it comes to SMB selling.
And of course, the strategies that we shared about that you can use and implement for your growth today.
Thank you so much for being here and listening to me.