Amit Avner

much smarter and better to use and efficient for the customer.

So it's cheaper for them to subscribe to this data versus just buying on a consumption basis.

So it's a win-win situation.

I prefer to make less money but have forecastability than making more money and variability.

Actually, because it's new for us over the last year, there's a huge variance, but it's usually tens of thousands of dollars a year for the subscription.

Uh, a bit higher than that.

So like five to 10.

Well, we have, we have about 200 clients using us and I would say that about 20%.

are have moved or in the process of moving by the end of the year yep so call it 40 with 20 percent of 200 yeah basically now but now it's the time to do that because you're in q4 so now it's time where everyone plans for the next year and you go in and kind of offer make it make it a big for them for next year to sign up and you tell them hey you've been doing this for all this year you could save 30 if you only go to this model i was gonna say so your sales pitch sounds like hey you've been paying us on a consumption model the past two years you've paid us x just sign up monthly and you're gonna save 30 percent

Yeah, but I think that makes a lot of sense because when you're not an agency, when you're actually the brand and you're paying for it out of pocket, your CFO will say, well, if you're going to plan to use it, why not save those 30%?

It makes sense.

Um, there's a little variance in that.

So.

Well, you're doing so much math in your head so quickly on the spot.

That's impressive.

Uh, just come work for us.

The variance is this, because right now, again, as we're experimenting with where we are and we're offering different packages of subscriptions, we're still learning what people prefer.

So the cheaper packages are easier to scale up for, let's say, new clients.

And then we have all these clients who have been working with us for a long time.

And we have clients who spend over a million dollars a year with us on our data consumption.