Amit Avner

You know, ad tech right now is not hot and not trending.

Five years ago, it was the hottest thing ever.

Give it three years from now, it could be huge again.

I think what people will start saying that they don't want to commit to things, they prefer to pay a bit more, but have the flexibility to switch between services.

And we'll see a lot of consolidation.

You see it specifically in marketing where the bigger companies become even bigger because again, a client doesn't want to work with like 300 different vendors.

It becomes a pain to do that.

We are now about 50 people.

30 of them are engineers and 20 are in the business side.

All the engineers are in Israel and all the business side is in New York.

Too early.

So for us, as I think of the company, I want to think about the focus for us for this year wasn't necessarily increasing.

Well, you always want to increase revenue and grow, and luckily we're happy to do that.

But the focus this year was trying to convert as many people as we can to the new model and understand.

So we'll have enough data points so we can go and understand how the business looks like.

Because if you want to scale the SaaS business,

the more data you have that's where the future comes in and i think when you think of a startup you shouldn't think of the short term here's where the next 10 bucks come from i want to understand how they take those 10 bucks and make them into 20 or 30 or 40 and that's why the focus this year for us although growth was great the focus was how do we convert clients to new models to do that to do so by the way we launched a whole new product to come along with the subscription uh we call it the intelligence product so it's an insights product think of um

Think of any company go in and say, okay, we want to see what are the hottest actors for this?

Who are the biggest musicians for that?

And you can do everything on our website to try it out.