Amit Avner

It's like a web-based product.

Anyone can sign up for that.

You should sign up now at stakey.com.

Um, but, uh, if you're a subscriber, you get unlimited access to the data, you have history, you have all the kind of things we do.

So what we try to do is not just take the same product and make it in subscription matter, but also add more things to it.

So you, we could like learn how people behave and how retention looks like around that.

Yes, it comes.

So it comes along, you pay subscription, you get it for advertising, get the insights, you get everything with the same package.

So it's kind of like all you can eat.

No, because, well, most of these models are just kind of like long-term.

You want to.

I think most companies you look, so it's interesting.

You've done a lot of research into that before we started charging for that.

I think there's two, two approaches.

One of them is you get people to pay for the entire year or lock in for a year, but they have the first 30 days to cancel.

I think that's a better model than having people try it out and then sign up for the year because you want them to go through the legal hassle of understanding all the contracts, signing for a contract and then canceling because they have more to lose and

Well, people usually, if you give them a one-month trial and then you sign them into a contract, it's much lower stakes for them to try and cancel versus the bigger.

So if you do it yourself correctly, signing people up for a year and let them cancel if they want to versus giving them a trial.

That's my opinion.

Well, so the sale process is very different.