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Amy Hay

👤 Person
324 total appearances

Appearances Over Time

Podcast Appearances

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So then we take you through those steps of social media is free and it is the most powerful funnel you have, regardless of if you want to pay for ads, you still need to test that first in social media. And then the next stage is pricing. And it literally is, we walk you through everything you need. So this would answer your previous question is,

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

where you need your pricing to be and what you need to make to make this work for you. And it goes through everything. It goes through cash flow, revenue, gross profit, net profit, operation costs. The one thing that I find a lot of farmers fall into when they want to start this is that they don't look at that beef operation or that direct-to-consumer beef operation as an entity by itself.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

where you need your pricing to be and what you need to make to make this work for you. And it goes through everything. It goes through cash flow, revenue, gross profit, net profit, operation costs. The one thing that I find a lot of farmers fall into when they want to start this is that they don't look at that beef operation or that direct-to-consumer beef operation as an entity by itself.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

where you need your pricing to be and what you need to make to make this work for you. And it goes through everything. It goes through cash flow, revenue, gross profit, net profit, operation costs. The one thing that I find a lot of farmers fall into when they want to start this is that they don't look at that beef operation or that direct-to-consumer beef operation as an entity by itself.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So say, for example, they're a cow-calf and they take their calves to auction. They don't think that, well, I've kept 10% back. That 10% needs to carry 10% of my operating costs. Otherwise, it's never going to pencil out. You shouldn't subsidize one with the other, if that makes sense.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So say, for example, they're a cow-calf and they take their calves to auction. They don't think that, well, I've kept 10% back. That 10% needs to carry 10% of my operating costs. Otherwise, it's never going to pencil out. You shouldn't subsidize one with the other, if that makes sense.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So say, for example, they're a cow-calf and they take their calves to auction. They don't think that, well, I've kept 10% back. That 10% needs to carry 10% of my operating costs. Otherwise, it's never going to pencil out. You shouldn't subsidize one with the other, if that makes sense.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So it kind of really does teach them that if you're keeping 10% back, then that needs to carry 10% of your operating costs so that your true net is literally after dog food's being paid. And after 10% of the mortgage has been paid and you know, like it's, it has to carry that to be profitable. So it, it takes you through, um, all those cost codes, like you might have logging that you want to do.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So it kind of really does teach them that if you're keeping 10% back, then that needs to carry 10% of your operating costs so that your true net is literally after dog food's being paid. And after 10% of the mortgage has been paid and you know, like it's, it has to carry that to be profitable. So it, it takes you through, um, all those cost codes, like you might have logging that you want to do.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So it kind of really does teach them that if you're keeping 10% back, then that needs to carry 10% of your operating costs so that your true net is literally after dog food's being paid. And after 10% of the mortgage has been paid and you know, like it's, it has to carry that to be profitable. So it, it takes you through, um, all those cost codes, like you might have logging that you want to do.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

And that should, you know, that adds, adds, adds into. So it's a pretty in-depth pricing structure.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

And that should, you know, that adds, adds, adds into. So it's a pretty in-depth pricing structure.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

And that should, you know, that adds, adds, adds into. So it's a pretty in-depth pricing structure.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

No. I mean, there's like a coaching aspect where people ask all kinds of things. Like we get asked, what crop should I plant or how much fertilizer should I buy? And that's not what the course is designed for, but there's enough expertise inside that those kinds of things can get answered. But the sell beef direct motto, if you like, is empowering farmers.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

No. I mean, there's like a coaching aspect where people ask all kinds of things. Like we get asked, what crop should I plant or how much fertilizer should I buy? And that's not what the course is designed for, but there's enough expertise inside that those kinds of things can get answered. But the sell beef direct motto, if you like, is empowering farmers.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

No. I mean, there's like a coaching aspect where people ask all kinds of things. Like we get asked, what crop should I plant or how much fertilizer should I buy? And that's not what the course is designed for, but there's enough expertise inside that those kinds of things can get answered. But the sell beef direct motto, if you like, is empowering farmers.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So if you want to start selling direct, these are the tools that you need to make that successful for you.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So if you want to start selling direct, these are the tools that you need to make that successful for you.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

So if you want to start selling direct, these are the tools that you need to make that successful for you.

Farm4Profit Podcast
Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales

As in buying it from the store or buying it from the sales bar?