Direct to Consumer: Amy Hay - Former Engineer Driving The Future of Beef Sales
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That algorithm that runs Meta, it works in your favor. So if you're posting things like, for example, save money on groceries, buy a quarter beef, then the algorithm is going to show you your post to people who are looking for things like groceries or vouchers or, you know, things like that. That's how the algorithm works. So what you post can actually find you customers. It's not just to post buy my beef. It's to post your whole story.
Ladies and gentlemen, farmers, ranchers, and distinguished guests, thank you for listening to the Farm for Profit podcast, where we discuss the latest ideas, methods, trends, and techniques available to help your farm achieve higher levels of farm profitability. Remember, if you aren't farming for profit, you won't be farming for long.
Well, listeners, welcome back to the Farm for Profit podcast. You've got Tanner here. Corey's here.
And David is definitely here today.
Nice. Look at us all kicking off the new year with some new content and excited to make some new friends. Of course, we appreciate all of our old friends and listeners. We appreciate the audience that that you have helped us build. Got a text this morning that was asking questions about the show that came out today. And before I got to respond back to them, they'd already found their own answer. So how capable is our audience? Very capable.
It's always nice when they do that. But how can they text us, Corey? 515-207-9640 is the text line, or you can leave us a voicemail. We always love getting those.
Ooh, I've got one that we should play here. I texted back, and I was wrong with what I heard, so I need to get your opinion as to what they said. So we'll play that one on a future show here. I'm curious. Yes, exactly. Follow us on all of our social platforms, right? Because if TikTok goes away, we've got many ways to connect with you. TikTok's not going away.
You don't think so? No, not at all. Okay. We need it to elect the next president, you know?
That's right. That's right. Podcast platforms are powerful. Yep. Mm-hmm. Even can affect elections. But our interview for today is not someone from the U.S. not even somebody from where they currently reside. So it'd be interesting to see how long it takes for you to guess through her accent. Now you have me intrigued. I just am all these cliffhangers making everybody wait for everything that we've put together. But we thank you listeners again for all that you do continue to send us ideas and connections just like the ones we've gotten so far. So nonetheless, that's about enough of them hearing us. We are excited to meet our guests today. Amy, welcome to the podcast.
Hi. Nice to be here.
Well, that's not enough.
She didn't say enough. No, she didn't. Happy New Year. Got the brand for those that are watching online, too. I like the WK Inside H. That is cool.
What does that stand for?
That's our ranch brand. That's Why Kick a Hay Ranch.
Okay. She's giving a couple more hints. Yeah, that was close. This is how you really know that the guys don't look at the outlines before you dive into an episode, because otherwise Corey would already have the answers to the question. So, Amy, why don't you start off by introducing yourself? And if Corey can come up with it, he'll just shout it out where he thinks you're from.
Don't give it away. Oh, I might help you. My name is Amy. I'm a first generation rancher. Get it yet? No.
Yeah, I'm from Hawaii. She's not from Hawaii. It sounds like a Canadian accent, but Hawaii is what I guessed. Canadian accent?
No. I'm from Scotland.
Oh, there it is.
And I live in Canada, but this, the name of the ranch is actually Maori. My husband's from New Zealand.
so you weren't totally wrong you were catching the canadian little little twinge mannerism yeah there we go that's funny so that is uh wow new zealand scott scotland and canada that's the that's a trio that's uh not normally normal what province i'm in bc
You're in BC.
I am.
Canada is literally halfway between Scotland and New Zealand and finger on a map. That's why we're here.
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