Perfect Sundays & Project Farm Dog: Starting the Conversations That Matter
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What is the main focus of the episode and who are the guests?
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Every farmer is different. But I think part of it, and this is such a generic term and it bothers me, is just like stigma, right? For some reason, there is a long-standing stigma about talking about real things. I can't explain it. So we're trying to break through that. I love the storytelling approach. I love making that a more normal conversation. That's really one of the pillars of FarmDog is making this a normal conversation that's actually the entire story behind the brand and the name.
Welcome back to the Farm for Profit podcast. Excited to dive into this interview. I think besides the Oh My Dog podcast that we help produce, we've never had a dog in studio or on the podcast.
No. I mean, I haven't even been there. You have been the one. You've had dyed-haired little Maltesers
and
things like that. We've had giant farm dogs. We've had sheep
dogs. So, million-dollar question, why do we have a dog on the podcast?
I don't know. It's probably because the listeners suggested it through connect at farmforprofit.com. Either that or they texted us at five. No, I don't think anybody asked for a dog. You
should have more dogs on the podcast. We
should have more dogs on the
podcast. I've heard more cattle,
but not. Yeah. Oh, man. Walking around Farm Progress Show, the number of people that have said, when's your next cattle episode coming out? Uh-huh. Holy smokes. We're going to dive into a multifaceted conversation. It's all going to hinge upon a common theme, but we've got two different parties with us. Excited to dive into that topic right now. Sam, you're sitting close to me, so you get to go first. Would you introduce
yourself to our audience? Sure, yeah. My name is, well, thanks for having me, guys. We appreciate being here. My name is Sam Goldberg. I grew up in New York City. I live in rural Pennsylvania now, and I've always wanted to be a filmmaker. So I write, produce, and create films and TV shows about agriculture. Started with the movie Silo, which the Sukup Company got behind and helped us make in Sheffield, Iowa, but also in Kentucky where we filmed. And I'm here releasing a TV show called Perfect Sundays about a dairy farm that turns into an ice cream business. But I'm also a dad, got two kids, Tal is seven, Moti is four, my wife Rupa, awesome people, and just love being at farm shows and happy to be here.
And
we
remember, I thought it was like the day Sunday. That's like, you mean like the ice cream Sunday.
So it's a double meaning. So perfect Sunday. So every episode takes place on a Sunday, six episode miniseries. And I'm sure I'll tell you a bit more about it, but it's about a family that does ice cream Sundays on Sunday from their own milk.
Okay.
And, uh, yeah. So why is the Y a different color? My wife would be so happy you asked that question. She did the logo. So it's really about the fork in the road that a lot of farmers face on their farms. Oh, fair
enough.
These
producers are so clever. So clever. I love this. All right. The dog in the room. Margo? Isn't it usually the elephant in the
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Chapters
8 chapters
1
What is the main focus of the episode and who are the guests?
0:00–5:08
2
How does Sam Goldberg describe the story and purpose behind the Perfect Sundays series?
5:08–10:46
3
What challenges do farmers face that make mental‑health conversations difficult?
10:46–16:10
4
How does Project Farm Dog aim to reduce stigma and provide preventative mental‑health care for farmers?
16:10–21:17
5
What is the funding model for Project Farm Dog and how are partners involved?
21:17–27:43
6
How are QR codes, apparel tags, and other tools used to scale the Farm Dog solution?
27:43–33:26
7
What actionable steps do the hosts suggest for farmers, families, and ag partners to start the conversation early?
33:26–40:13
8
What are the key takeaways and next steps for listeners who want to support Perfect Sundays or Project Farm Dog?
40:13–47:39
Speakers
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