Amy Lanzi

So it's an audience first mindset versus thinking about how you are investing in TV, which would be, I would say, the step change from the from to what you just sort of said. And the platforms really blur that world because how do you define who is a video partner? What does that mean? So that could be YouTube. That could be. So that's something we really think about is like the time and context.

So attention and context are the two things you have to think about to be able to earn your right into a consumer's network.

So attention and context are the two things you have to think about to be able to earn your right into a consumer's network.

So attention and context are the two things you have to think about to be able to earn your right into a consumer's network.

So we are scaled, so this is important in the agency world. And we also have our own scaled data offering inside of our world, which is Epsilon, which allows us to see consumers everywhere, not just in one place.

So we are scaled, so this is important in the agency world. And we also have our own scaled data offering inside of our world, which is Epsilon, which allows us to see consumers everywhere, not just in one place.

So we are scaled, so this is important in the agency world. And we also have our own scaled data offering inside of our world, which is Epsilon, which allows us to see consumers everywhere, not just in one place.

So being able to do that, so using identity to be able to make the right audience first approaches is how you really start to lean into all these places that you can't necessarily see beyond their own walls. I don't like the term walled gardens, but that's what I'm talking about here.

So being able to do that, so using identity to be able to make the right audience first approaches is how you really start to lean into all these places that you can't necessarily see beyond their own walls. I don't like the term walled gardens, but that's what I'm talking about here.

So being able to do that, so using identity to be able to make the right audience first approaches is how you really start to lean into all these places that you can't necessarily see beyond their own walls. I don't like the term walled gardens, but that's what I'm talking about here.

So that allows us to have a different view so I can see you in all the different places and know more about you as a human, purchase behavior, etc. So that then sets me up to be able to understand how I should be interacting with you with context across the different platforms.

So that allows us to have a different view so I can see you in all the different places and know more about you as a human, purchase behavior, etc. So that then sets me up to be able to understand how I should be interacting with you with context across the different platforms.

So that allows us to have a different view so I can see you in all the different places and know more about you as a human, purchase behavior, etc. So that then sets me up to be able to understand how I should be interacting with you with context across the different platforms.

So scale is important when it comes to product and services. So think of the things that we sell to service and network. The value prop of networked experiences is a mixture of productized services. So everything we deliver, let's say we're delivering you a CRM program, we're using our products, in this case it's Epsilon, for example, to be able to deliver that.

So scale is important when it comes to product and services. So think of the things that we sell to service and network. The value prop of networked experiences is a mixture of productized services. So everything we deliver, let's say we're delivering you a CRM program, we're using our products, in this case it's Epsilon, for example, to be able to deliver that.

So scale is important when it comes to product and services. So think of the things that we sell to service and network. The value prop of networked experiences is a mixture of productized services. So everything we deliver, let's say we're delivering you a CRM program, we're using our products, in this case it's Epsilon, for example, to be able to deliver that.

Is our data platform. So we have scaled products that enable us to compete with the platforms. Does that make sense? The way to get sale isn't hiring more, having a bigger agency.

Is our data platform. So we have scaled products that enable us to compete with the platforms. Does that make sense? The way to get sale isn't hiring more, having a bigger agency.

Is our data platform. So we have scaled products that enable us to compete with the platforms. Does that make sense? The way to get sale isn't hiring more, having a bigger agency.

It has to be an agency that knows how to use data and technology in service of the consumer to be able to then not compete, but I would say collaborate with the platforms and now the creators so that it's a much more equal conversation. Otherwise, you know, Digitas was born in 1980. At that time, it was just a people business, really. And it was built on the promise of direct marketing.