Decoder with Nilay Patel
How influencers are changing advertising with Digitas CEO Amy Lanzi
17 Oct 2024
Full Episode
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Hello and welcome to Decoder. I'm Neil I. Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other products. Today, I'm talking to Digitas CEO Amy Lanzey, and you'll notice this episode is a little different. We recorded this conversation live on stage during Advertising Week in New York City at an event graciously hosted by Adweek magazine.
We've actually been dying to talk to Amy for quite a long time. Digitas is one of the most important agencies in the entire advertising business, with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat.
Amy is really sharp on what value a company like Digitas brings to its clients and the role her company plays in the online ecosystem. But it seems very clear that all of that is changing rapidly as more and more ad dollars go directly to creators and influencers on those platforms instead of ad agencies and the platforms themselves. As you'd expect, Amy has a lot of thoughts about this.
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