Amy Lanzi

And I would say that there's probably some, so I don't know this, but there's probably something like, no, I'm not an influencer, I'm a creator. Which, you know, influencer also feels a little bit like you're maybe working for the man a little bit too, right? And just the lingua franca, but that's me. I don't know, I'm guessing. But I think your call is right. Well, you're the money.

And I would say that there's probably some, so I don't know this, but there's probably something like, no, I'm not an influencer, I'm a creator. Which, you know, influencer also feels a little bit like you're maybe working for the man a little bit too, right? And just the lingua franca, but that's me. I don't know, I'm guessing. But I think your call is right. Well, you're the money.

Yes.

Yes.

Yes.

I think there is, that's a really good question. I think there is more to be made with the more, slightly more scaled, sophisticated creator, maybe they call themselves an influencer, because brands now are now, they've tested the waters. And so you have a lot of pressure to have all this content. And they've tested the waters. And now it's like I have all these different creators.

I think there is, that's a really good question. I think there is more to be made with the more, slightly more scaled, sophisticated creator, maybe they call themselves an influencer, because brands now are now, they've tested the waters. And so you have a lot of pressure to have all this content. And they've tested the waters. And now it's like I have all these different creators.

I think there is, that's a really good question. I think there is more to be made with the more, slightly more scaled, sophisticated creator, maybe they call themselves an influencer, because brands now are now, they've tested the waters. And so you have a lot of pressure to have all this content. And they've tested the waters. And now it's like I have all these different creators.

And if you let it loose too much, what does your brand stand for? Because brands are the original creators. Brands make... content. Brands made soap operas, for example. They were creators. And marketing innovation said differently is creating content.

And if you let it loose too much, what does your brand stand for? Because brands are the original creators. Brands make... content. Brands made soap operas, for example. They were creators. And marketing innovation said differently is creating content.

And if you let it loose too much, what does your brand stand for? Because brands are the original creators. Brands make... content. Brands made soap operas, for example. They were creators. And marketing innovation said differently is creating content.

So I think as that becomes more of a need for brands to stand out as we have so much noise, I think there will be a little bit more of this, I need to have someone that's obviously authentic and important in a subculture, but also someone that I can count on and point to that has their own voice that feels right and authentic for the brand.

So I think as that becomes more of a need for brands to stand out as we have so much noise, I think there will be a little bit more of this, I need to have someone that's obviously authentic and important in a subculture, but also someone that I can count on and point to that has their own voice that feels right and authentic for the brand.

So I think as that becomes more of a need for brands to stand out as we have so much noise, I think there will be a little bit more of this, I need to have someone that's obviously authentic and important in a subculture, but also someone that I can count on and point to that has their own voice that feels right and authentic for the brand.

It does, which to me makes me tip back to the influencers because the more pay to play that is, the more not authentic it is. And I look at everything we talked about our kids through the lens of my 11 year old who's gonna call that and say like, this is not authentic. And I think we have to think, consumers are in control, we always say this, they really are.

It does, which to me makes me tip back to the influencers because the more pay to play that is, the more not authentic it is. And I look at everything we talked about our kids through the lens of my 11 year old who's gonna call that and say like, this is not authentic. And I think we have to think, consumers are in control, we always say this, they really are.

It does, which to me makes me tip back to the influencers because the more pay to play that is, the more not authentic it is. And I look at everything we talked about our kids through the lens of my 11 year old who's gonna call that and say like, this is not authentic. And I think we have to think, consumers are in control, we always say this, they really are.

And they are also looking, brands need to protect what they stand for. Because if you play that out in the long term, and you don't have your proper comms plans, then what is the brand gonna stand for over time? Right? Especially in a world where there's so much content.

And they are also looking, brands need to protect what they stand for. Because if you play that out in the long term, and you don't have your proper comms plans, then what is the brand gonna stand for over time? Right? Especially in a world where there's so much content.

And they are also looking, brands need to protect what they stand for. Because if you play that out in the long term, and you don't have your proper comms plans, then what is the brand gonna stand for over time? Right? Especially in a world where there's so much content.