Amy LaRocca

One of the other things that immediately when I started to look at men and their relationship to wellness was that men use this totally weird tone when they talk about wellness, like baby talk. And I was like, this is bizarre. Like the marketing of the men's erectile dysfunction drug on hymns in the beginning, it was like, ain't no one have time for bad sexy time, I think was the tagline.

One of the other things that immediately when I started to look at men and their relationship to wellness was that men use this totally weird tone when they talk about wellness, like baby talk. And I was like, this is bizarre. Like the marketing of the men's erectile dysfunction drug on hymns in the beginning, it was like, ain't no one have time for bad sexy time, I think was the tagline.

One of the other things that immediately when I started to look at men and their relationship to wellness was that men use this totally weird tone when they talk about wellness, like baby talk. And I was like, this is bizarre. Like the marketing of the men's erectile dysfunction drug on hymns in the beginning, it was like, ain't no one have time for bad sexy time, I think was the tagline.

And I was like, what? Why can't men use adult words to talk about erectile dysfunction? And it just blew my mind because it was like women are dealing with this all the time, all day, all night. And it was like men will only log on to these sites at three o'clock in the morning or in the privacy of their own home. Like it was like they had to be treated like little children, right?

And I was like, what? Why can't men use adult words to talk about erectile dysfunction? And it just blew my mind because it was like women are dealing with this all the time, all day, all night. And it was like men will only log on to these sites at three o'clock in the morning or in the privacy of their own home. Like it was like they had to be treated like little children, right?

And I was like, what? Why can't men use adult words to talk about erectile dysfunction? And it just blew my mind because it was like women are dealing with this all the time, all day, all night. And it was like men will only log on to these sites at three o'clock in the morning or in the privacy of their own home. Like it was like they had to be treated like little children, right?

And that they would only do it under the cover of darkness kind of thing. And even when I spoke to the founder of HIMSS, it was like, oh, yeah, my sister said you need these products. And I said, OK, well, you've got to order them for me. And it was like all deflection. So that was like a very interesting beginning to that story.

And that they would only do it under the cover of darkness kind of thing. And even when I spoke to the founder of HIMSS, it was like, oh, yeah, my sister said you need these products. And I said, OK, well, you've got to order them for me. And it was like all deflection. So that was like a very interesting beginning to that story.

And that they would only do it under the cover of darkness kind of thing. And even when I spoke to the founder of HIMSS, it was like, oh, yeah, my sister said you need these products. And I said, OK, well, you've got to order them for me. And it was like all deflection. So that was like a very interesting beginning to that story.

And then the other angle that men sort of started entering this was this biohacking angle where you had men in largely based in Silicon Valley taking on this approach that like, well, we can hack these very complicated systems. How hard could the human body be? Can you describe a little more what biohacking actually is? Yeah, for sure. So it's a very basic idea, right?

And then the other angle that men sort of started entering this was this biohacking angle where you had men in largely based in Silicon Valley taking on this approach that like, well, we can hack these very complicated systems. How hard could the human body be? Can you describe a little more what biohacking actually is? Yeah, for sure. So it's a very basic idea, right?

And then the other angle that men sort of started entering this was this biohacking angle where you had men in largely based in Silicon Valley taking on this approach that like, well, we can hack these very complicated systems. How hard could the human body be? Can you describe a little more what biohacking actually is? Yeah, for sure. So it's a very basic idea, right?

Which is that if you can treat any system as something that can be perfected, why should the human body be different? So if you think of the example of a cup of coffee, I drink this coffee, I get more energy, my output improves. And you just take that and you extrapolate out from there and you're able to take data. I weigh myself. I get a certain number. I eat 10 cookies.

Which is that if you can treat any system as something that can be perfected, why should the human body be different? So if you think of the example of a cup of coffee, I drink this coffee, I get more energy, my output improves. And you just take that and you extrapolate out from there and you're able to take data. I weigh myself. I get a certain number. I eat 10 cookies.

Which is that if you can treat any system as something that can be perfected, why should the human body be different? So if you think of the example of a cup of coffee, I drink this coffee, I get more energy, my output improves. And you just take that and you extrapolate out from there and you're able to take data. I weigh myself. I get a certain number. I eat 10 cookies.

The next day, I weigh myself, and the number is larger. I eat no cookies. The number is smaller. So it's very basic data tracking.

The next day, I weigh myself, and the number is larger. I eat no cookies. The number is smaller. So it's very basic data tracking.

The next day, I weigh myself, and the number is larger. I eat no cookies. The number is smaller. So it's very basic data tracking.

You're starting to see very extreme versions of it. A lot of us are taking part in tinier ways, like you get an aura ring or a Fitbit and you get your sleep stats in the morning and you think, oh, if I have a glass of wine with dinner, my readiness score, my sleep score goes down, that kind of thing.

You're starting to see very extreme versions of it. A lot of us are taking part in tinier ways, like you get an aura ring or a Fitbit and you get your sleep stats in the morning and you think, oh, if I have a glass of wine with dinner, my readiness score, my sleep score goes down, that kind of thing.