Amy LaRocca

But like, you've got to get it through doing a lot of core work. And so it's not that you aren't shellacked, but the shellacking is interior.

But like, you've got to get it through doing a lot of core work. And so it's not that you aren't shellacked, but the shellacking is interior.

It's all youth. And I remember when I used to go to the gym, they would talk about, you know, getting thin or your bikini body. They won't say that anymore, right? They'll say strong or healthy or fit. But we know what they mean. And we know what they mean when they say glow. Not old.

It's all youth. And I remember when I used to go to the gym, they would talk about, you know, getting thin or your bikini body. They won't say that anymore, right? They'll say strong or healthy or fit. But we know what they mean. And we know what they mean when they say glow. Not old.

It's all youth. And I remember when I used to go to the gym, they would talk about, you know, getting thin or your bikini body. They won't say that anymore, right? They'll say strong or healthy or fit. But we know what they mean. And we know what they mean when they say glow. Not old.

I think we do. And I also think body positivity, which I was sort of excited to see on the rise, took a deep dive with the introduction of smaglutide and GLP-1 therapies. We were seeing, you know, you hesitate to say a lot, but like a scooch more body positivity on the runways and in fashion advertising, even sort of on retail sites, you would see more diversity in models.

I think we do. And I also think body positivity, which I was sort of excited to see on the rise, took a deep dive with the introduction of smaglutide and GLP-1 therapies. We were seeing, you know, you hesitate to say a lot, but like a scooch more body positivity on the runways and in fashion advertising, even sort of on retail sites, you would see more diversity in models.

I think we do. And I also think body positivity, which I was sort of excited to see on the rise, took a deep dive with the introduction of smaglutide and GLP-1 therapies. We were seeing, you know, you hesitate to say a lot, but like a scooch more body positivity on the runways and in fashion advertising, even sort of on retail sites, you would see more diversity in models.

That's been scaled back. The Ozempic and its imitators and competitors have really just knocked that right back to where it started pretty quickly.

That's been scaled back. The Ozempic and its imitators and competitors have really just knocked that right back to where it started pretty quickly.

That's been scaled back. The Ozempic and its imitators and competitors have really just knocked that right back to where it started pretty quickly.

So I think that to say we're in a moment of body positivity, I think we were approaching one and we just reared right back. And I think, you know, yeah, we talk about ageism, but I think that the emphasis on youth is just so powerful.

So I think that to say we're in a moment of body positivity, I think we were approaching one and we just reared right back. And I think, you know, yeah, we talk about ageism, but I think that the emphasis on youth is just so powerful.

So I think that to say we're in a moment of body positivity, I think we were approaching one and we just reared right back. And I think, you know, yeah, we talk about ageism, but I think that the emphasis on youth is just so powerful.

When HIMSS first came on the scene, it was so fascinating because it was being sold as the first men's wellness company. That was kind of the pitch. And so, of course, I was like, hmm, what is the first men's wellness company? And its first product was generic Viagra. Women are getting wellness and it's like it's going to make you young and healthy.

When HIMSS first came on the scene, it was so fascinating because it was being sold as the first men's wellness company. That was kind of the pitch. And so, of course, I was like, hmm, what is the first men's wellness company? And its first product was generic Viagra. Women are getting wellness and it's like it's going to make you young and healthy.

When HIMSS first came on the scene, it was so fascinating because it was being sold as the first men's wellness company. That was kind of the pitch. And so, of course, I was like, hmm, what is the first men's wellness company? And its first product was generic Viagra. Women are getting wellness and it's like it's going to make you young and healthy.

You've got to take care of your family, and you're poisoning them, and you've got to protect your children, and you've got to – and men were like, wellness? Here's some variety, baby. And I was like, wow, that's a totally different marketing angle.

You've got to take care of your family, and you're poisoning them, and you've got to protect your children, and you've got to – and men were like, wellness? Here's some variety, baby. And I was like, wow, that's a totally different marketing angle.

You've got to take care of your family, and you're poisoning them, and you've got to protect your children, and you've got to – and men were like, wellness? Here's some variety, baby. And I was like, wow, that's a totally different marketing angle.