Amy Powney
๐ค SpeakerAppearances Over Time
Podcast Appearances
When you look in your label of your clothing, it will tell you where it was manufactured, but it doesn't tell you where it was spun, woven, dyed, finished.
It also doesn't tell you about the 3.4 billion people that work in the industry, 70 percent of which are female, often invisible, and for the most part, not paid a living wage.
In fashion, we love to talk about equality, feminism, diversity, empowerment.
We celebrate the celebrities and the influencers that wear our designs, and yet we don't talk about the women that make them.
We treat them just like that polyester dress, disposable and cheap.
And in that search for that cheap supply chain and cheap materials, your garments here, one of your garments today that you're wearing could have traveled through five different countries
and up to 20 different processes along the way.
Chances are your outfit is better travel than you are, and your wardrobes most definitely are.
So we have to choose ethics, too.
But how do we do this?
Fashion is born on buying more, shopping more, consuming more.
When I was at design school, they just taught me to design something beautiful, and how it was made was almost an afterthought.
But now, with everything that I've learned, I've flipped that entire process on its head.
So I start with sustainable, traceable supply chains, and I design from there up.
Some designers would suggest that was hindering creativity.
But to quote the economist Kate Raworth, boundaries unleash potential.
Look at what Mozart did with a five-octave piano, and I would agree.
So with everything I learned, this is what I did for our brand.
I set my non-negotiables.
This is the best possible practices of the supply chain.